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Ever found yourself lost in the vast sea of community-building, wondering what truly makes the best communities stand out?
Join the club! Even seasoned community builders, like myself, often find themselves scratching their heads, questioning if they're on the right track. But fear not, my fellow creators! Circle's 2024 Community Benchmark Report: Creator Edition is here to shed light on the mystery and provide actionable insights that even the most seasoned pros will find invaluable.
Circle asked themselves the question: What makes a community successful? This resonated deeply with me because, like many creators, I've often pondered the same thing. The answer lies not only in statistics but also in proven tactics that creators can implement to achieve success in their own communities.
Methodology:
I'll be honest with you—I'm usually skeptical when it comes to reports like these. But once I rolled up my sleeves and delved into the methodology, I was pleasantly surprised. Circle didn't just scratch the surface; they dove headfirst into the nitty-gritty. From conducting a broad survey reaching 682 diverse community professionals to integrating extensive product usage data, Circle left no stone unturned. And let's not forget the qualitative interviews with Platinum community builders—those nuggets of wisdom were pure gold.
Why is it important to have success benchmarks for your community as a creator?
Understanding what constitutes success in community building is crucial for creators. Without clear benchmarks, it's challenging to measure progress and identify areas for improvement. The 2024 Community Benchmark Report provides creators with actionable insights into member acquisition, onboarding, engagement, retention, and churn. By leveraging these insights, creators can refine their strategies and nurture thriving communities.
My personal biggest take away:
Platinum creators don’t spend tons of money on new member acquisition. 75% have 500 or fewer members, nearly 60% don’t have any full-time help, and half of them use three or fewer tools to manage their community. Half of them don’t spend any money on it at all. However, they do use significantly more acquisition channels than standard creators, including social media, email, and YouTube.
Let me give you a glimpse into the report through this condensed screenshot. Oh, and by the way, the report dives even deeper into this topic:
Source: Circle’s 2024 Community Benchmark Report
But Wait, There's More:
The report doesn't just stop at debunking myths and highlighting Platinum creators' strategies; it's a comprehensive guide that delves into every aspect of community building. In addition to member acquisition, onboarding, engagement, retention, and churn, it covers four other crucial areas that every community builder should master:
Content Strategy: Unlock the secrets to creating compelling content that keeps your community members coming back for more.
Community Culture: Learn how to cultivate a positive and inclusive community culture that fosters meaningful connections and collaboration.
Monetization: Discover innovative ways to monetize your community while providing value to your members and maintaining their trust.
Growth Strategies: Dive deep into proven strategies for growing your community organically and sustaining that growth over time.
My Personal Story:
Now, let me share a little personal story with you. I was rummaging through my journal entries from 2022 and stumbled upon a note that read, "I've started researching where to transition my community to get off of Facebook." Can you believe it? Little did I know that Circle was one of the companies on my list! If only I could hop in a time machine and tell my past self to skip the research because Circle is where it's at.
But you know what? I'm actually glad I spent months sifting through options and hours testing each one. It wasn't just about comparing features—it was about seeing Circle in action, experiencing its magic firsthand, and hearing glowing feedback from those who took my suggestion for a spin.
Because let's face it—community needs to be centralized. No more hopping from one platform to another for course materials, call recordings, and community discussions. With Circle, everything is neatly bundled into one centralized hub, accessible anytime, anywhere, right from your phone.
Circle isn't just a platform; it's a game-changer for community builders like you and me. So what are you waiting for?
Dive into the 2024 Community Benchmark Report, unlock the secrets of community greatness, and join me on the journey to community excellence!
Ready to embark on your journey to community excellence?
Download the full report here and let the adventure begin!
P.S.
And if after downloading the report you want to give Circle a spin - here is a link where you can access a 14-day trial.