Writing Emails That Convert with Samar Owais

Original Air Date: May 18, 2018

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

- Entrepreneurial mindset

- How to overcome challenges and adversity, especially when trying to pivot from one job to the next

- Owning your identity especially in the face of bias and/or discrimination

- Activating your innate power

- Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 

You can get in touch with Samar from her website.

Listen to "Writing Emails That Convert with Samar Owais" on Spreaker.

Writing Emails That Convert with Samar Owais

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

• Entrepreneurial mindset

• How to overcome challenges and adversity, especially when trying to pivot from one job to the next

• Owning your identity especially in the face of bias and/or discrimination

• Activating your innate power

• Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 
https://samarowais.com/

Listen to "Writing Emails That Convert with Samar Owais" on Spreaker.

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I was a white man with dread locks...

For 9 years I was a white man with dread locks.  To clarify, I still am I white man. But I no longer have the dread locks.  For 7 of those nine years my self-awareness of what that meant was limited to my immediate circle.  Excluding my Dad, the general consensus was: Tom your hair is awesome.  And with no other feedback around, I kept moving confidently in the direction of Tom Earl with dread locks.  And so they grew all the way down to my waist.

Flash-forward to the year 2013, 7 years into it, I learned that it’s not all about me.   But this post isn’t the story of why I cut my hair. This is about a time I was deeply invested and committed to a belief and came to realize I was wrong.  As right as it felt, I was in fact participating in institutional racism.

If you can imagine, this wasn’t just an abstract belief.  I had invested years of time and energy into it.  It was a part of my identity.

And what shifted it all, what really made me look in the mirror and ask myself is it worth it, was one question.

“Do my feelings matter more than the lives of those my actions impact?”

I asked myself - ‘are my feelings more important than someone else’s life?’ - over and over and over and over again.  I had every excuse in the book to answer it in a way that didn’t equate to me having to change.

Eventually, unless I was to remain in denial, I had to recognize: Yes, I was putting my feelings over an entire group of people.  So, I cut it.  Like I said, long story short.

Why bring this up? I share this because I keep asking myself this question regarding this year’s election.

I hear Trump voters saying they aren’t racist or sexist or homophobic.  They voted Trump because they felt he was the right choice.  And I ask, do your feelings matter more than the lives of People of Color, or people who are LGBTQ, or women, or Muslims or Jews?

Folks keep telling me, Hillary controls the media and they brainwashed you into thinking Trump spreads hatred and bigotry.  My friend, that sentence right there should be an insight into how insulated one’s circle of friends are. 

I don’t hear from the media about Trump’s actions, I hear from people I know. Real life people, who have been assaulted, intimidated or screamed at by someone who concluded with, “And now that Trumps here, we are kicking you out of our country.”  That’s not from the “liberal news.”  That’s from real life.

Don’t get me wrong.  I’m not saying you should have voted Hillary.  I am asking myself this same question about my vote for Hillary.  Do my feelings matter more than the lives of those affected by war and other actions of Hillary’s?

And that is the real question I’d love to be discussing.  How was it that neither presidential candidate was someone we could say was truly anti-oppression and anti-discrimination?  

This is bigger than just a presidential election or politics.  It is about how many people are desperately trying to hold on to what they feel is right and true.  But what does it mean when one’s truth creates a world that is unsafe for others to be in?  When one’s beliefs erase another person’s identity?  When my feelings of what is right overlooks the consequence of my actions?  

It was my hope that I might offer a tool of reflection for self-awareness. This question has now become my guide, “Where in my life am I putting my feelings over others?”   

As someone who has privilege in almost every aspect of my identity, rarely, am I ever able to answer that accurately by myself.   Which is why I value dialogue much more than mono.  And so with that, I’m going to switch to listening.

Peace and Blessings.