mindset

Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus

Original Air Date: February 22, 2021

The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale.

Deep listening + building lasting relationships will always = a fantastic customer experience. This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.

As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses.

Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.

‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days. 

Sadly, it often leads to a low-quality customer experience.  

What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place. 

That is because many businesses are willing to trade speed in exchange for real human touchpoints. 

Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers. 

Deep listening and having actual conversations with your customers are what Crysta believes will give you an unfair advantage over your competitors. 

Over this past year, Crysta has also developed, designed, and launched an app that is able to add even greater value to her customers. 

Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in. 

This was a very special episode. 

Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary. 

I promise you will walk away transformed after listening to this episode. 

Do yourself the favor. 

Hit play. 

.P.S.

You can follow Crysta on Instagram or watch her on YouTube.

You can check out my past episode with Crysta here.

http://tomearl.me/ct

Bravery is Everything With Kendra Reed

Original Air Date: September 30, 2019

Today’s guest is Kendra Reed of the "Kenny Hearts Life" brand. She’s an ambassador for happiness, self-care, and teaching others to "Heart" their life: all of which we talk about. We also talk about movement, blogging, and the courage it takes to break out of being ‘stuck’ (Kendra shares some personal experiences that she has with this).

Two and a half years ago, she started her journey of self discovery and happiness and has never looked back. In that time, she left a non-beneficial long term relationship, moved from her small hometown in Mississippi to Dallas, and began traveling for the first time, freelance writing, and learning to heal old mindsets.

Kendra’s goal is to empower others, especially women of color, to pursue inner peace, step away from toxic mindsets, and live a full and happy life. 

Join her on Instagram @kennyheartslifeblog, or visit her website.

tomearl.me/kr

Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Authenticity, Personal Branding, and Flawesomeness with Dr. Natalia Wiechowski

Original Air Date: March 1, 2021

In marketing, there are certain buzzwords that can be overused.  

‘Authenticity’ and ‘personal branding’ are two of those words. Especially when they’re in the same sentence. 

So when someone can actually demonstrate how to create an authentic personal brand, that is both refreshing and remarkable to me. 

This week’s guest, Dr. Natalia Wiechowski, does just that, while also giving us a blueprint on how to up our personal branding game.

Natalia’s story is truly remarkable. I’ll give you a teaser: 

If you had the top floor penthouse suite, the high-end clothes, the high power job – if you had acquired everything you had ever wanted… could you give it all up to answer a new calling?

During my interview with Natalia, she shares her journey on discovering her calling and how she found the courage to answer that call. 

For my marketers out there, Natalia is known by Inc. Magazine as the LinkedIn Marketing Unicorn, and is a Forbes Coaches council member. 

We take a deep dive into how you can grow your business, both by using LinkedIn and following strategies to create consistent leads. 

For my personal development enthusiasts, Natalia delivers powerful insights into how we can cultivate a growth mindset.

This interview will leave you with pages of notes on how you can take your business and your mindset to the next level. 

Do yourself this favor and listen to this one. 

Instagram.

Linkedin.

tomearl.me/apbf.

Go With the Fear & Grow With Dijana Llugolli

Original Air Date: October 14, 2020

It is vital to cultivate a healthy relationship with fear and failure. 

Yeah. 

I know.

Easier said than done. 

In order to live this truth, I have to recommit to it every single day. 

Because every single day fear makes itself known. 

I feel it as a tight knot in my stomach. 

Tension in my shoulders. 

I recognize it in my defensiveness. 

When I’m short with people. 

I see it clearly during the times where I would rather be right than happy. 

Where I fight for my limiting beliefs. 

Fear would have me clutch the painful familiar rather than embrace the liberating unknown. 

I have learned it isn’t possible to get rid of fear.

Or to vision board it away. 

Instead, I must accept it as part of my present experience. 

Without resistance. 

Without fighting it. 

Just observe it. 

And little by little, its grip releases. 

A huge factor in this journey is being conscious of the voices I let into my head. 

I want to be really intentional that I am ingesting words and energy that contribute to a growth mindset. 

That is why I am so intentional of the guests I share with you each week on T.H.E. Celebration. 

On that note, this week's guest, Dijana Llugolli, is a rock star when it comes to fear and growth. 

Diana Dijana Llugolli is a leading success and business coach in Scandinavia with a client base in 23 different countries. Her story as an online marketer, coach, and speaker started in March 2018, when she burned out, nearly divorced, and, on the verge of giving up, decided to make a pivotal change in her business. 

After that rock bottom, she became obsessed with working smarter rather than harder, and she is now the go-to expert for female entrepreneurs who are ready to make more impact, influence, and income. 

Her genius lies in her knowledge of automation, systems, and funnels – and now, she is on a mission to support a million women to be, do, and have whatever they desire. To live their version of a Freedom Lifestyle.

I had so many “aha!”s while recording this episode, and I’ve been really excited for its release! 

At the root of our goals, our intentions, and our visions is our mindset. 

This conversation with Dijana is going to serve you in such a big way. 

So take a deep breath. 

Exhale. 

And then hit play. 

Let’s do this. 

You can connect with her on Instagram.

tomearl.me/gwfg

Resiliency & Growth Through Difficult Conversations With Sumiyah Mshaka and Moses Weir

On our monthly deep dive conversation, we’re going into resiliency and growth with our special guests Sumiyah Mshaka and Moses Weir.

So many things stop us from pushing past the hard stuff, but just on the other side of hard is greatness.

👉 What are the difficult conversations you must have with yourself and others to get you there?

👉 How can you get there when it doesn’t seem like it’s even possible?

👉 And what makes the difference between simply going through a hard time vs. growing through it?

Build the mindset that will get you to resiliency, starting by listening to these deep thinkers discussing their experiences. 

This may be the best thing you’ve done all week, just for yourself.

Sumiyah describes herself in 6 words or less: “Social worker. Business owner. Black Muslim.”

Moses gave us these words as a description: “Kind. caring. Fun. playful. Empathetic. Father.”

🎧 Ready to listen? Let’s go!

Watch or listen here: tomearl.me/rgt

Learn more about Sumiyah here.

You can contact Moses by email here.

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If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Getting Deep, Ugly & Honest With Your Spirituality + Money Blocks With VibeQueen and Suki Eleuterio

“Your business will be as successful as your mindset will allow you to.” 

This was one of the themes that this week's episode is centered around.

My guests - VibeQueen and Suki Eleuterio - believe business and spirituality go hand in hand. 

This episode is a timely reminder that you are perfect as you are.

Your business isn’t a vehicle by which we can prove our worthiness.

You’re already worthy - just as you are

Suki and VibeQueen explored how to process and move through our money stories, our self-image, and our limiting beliefs.

Suki Eleuterio is a spiritual and business coach focusing on helping people harness their creative energy to create the life and business their SOUL desires. She is also an award winning blogger, podcaster, wife, and mommy.

You can follow her on IG here

VibeQueen is an artist who has been in the music industry for 15+ years. Her mission is to entertain while uplifting her audience through guided meditation, self-awareness, and sharing her journey through her music, blog, and podcast Vibe Talk Awaken. 

You can follow her on IG here

 This conversation was so empowering. 

Do yourself this favor.

Hit play. 

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If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

How To Show Up, Be Vulnerable & Grow Your Business With Alex Emm, Adrian McGee & Alisha Kumar

“Imposter syndrome.”

“Being in a space where no one looks like me.”

“Learning to be my authentic self.” 

These are just three of the honest conversations we had on this week’s episodes.

My guest - Adrian, Alex, and Alisha - are each a powerhouse in their entrepreneurial field.

They generously shared brilliant advice on marketing, social media, content creation and the power of storytelling. 

Even more importantly - we had vulnerable conversations on the mindset, struggles, and journeys of entrepreneurship.

Alex Emm is a Social Media Manager and Copywriter helping small businesses be present and tell their stories in the fast-paced world of social media.

You can follow him on IG here

Adrian McGee is the CEO of The Grind Season, a platform that provides tips on success, pursuing purpose, and wealth building.

You can follow her on IG here

Alisha Kumar is passionate about helping businesses ​take advantage of the latest and greatest digital marketing trends to create a unique footprint with their marketing. 

You can follow her on IG here

This episode will give you both the tactics and the real conversations that are at the heart of living with and pursuing your passion. 

Do yourself this favor. 

Hit play. 

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If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Elevation of Education With Dr. Shaun Woodley & Stacey Cosden

Relationships are at the heart of creating inclusive and transformative classrooms. 

That was one of the themes they rang throughout this week’s episode. 

Our guests, Dr. Shaun Woodley & Stacey Cosden, shared their expertise on where education is at and what it can be. 

Dr. Shaun Woodly has dedicated his professional career to education. He is a decorated K-12 teacher, university professor, and author whose deep passion and research have allowed him great success as an educator and entrepreneur. He is the architect behind the educator movement “Teach Hustle Inspire” and has written the best-selling book “MC Means Move the Class: How to Spark Engagement and Motivation in Urban and Culturally Diverse Classrooms”. 

Stacey is a Marketing Coach with Tom Earl at T.H.E. Celebration and Marketing Director at Blue Level Training. While she is currently in marketing, she’s spent over 20 years working with the public school system. Through her various roles in the system, Stacey has been an advocate for her community, students, and their families, and an activist for reform. Stacey’s true passion is building a healthy community that supports marginalized voices.  

Shaun and Stacey also covered the important role self-awareness & emotional intelligence plays in creating a transformative classroom. 

This interview is for anyone who is passionate about education & the power of relationships. 

I promise you will walk away with a whole new mindset. 

Do yourself the favor. 

Hit play. :) 

You can follow Shaun on Instagram - @teachhustleinspire

You can follow Stacey on Instagram - @staceyreneec 

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If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Authenticity, Personal Branding, and Flawesomeness with Dr. Natalia Wiechowski

In marketing, there are certain buzzwords that can be overused.  

‘Authenticity’ and ‘personal branding’ are two of those words. Especially when they’re in the same sentence. 

So when someone can actually demonstrate how to create an authentic personal brand, that is both refreshing and remarkable to me. 

This week’s guest, Dr. Natalia Wiechowski, does just that, while also giving us a blueprint on how to up our personal branding game.

Natalia’s story is truly remarkable. I’ll give you a teaser: 

If you had the top floor penthouse suite, the high-end clothes, the high power job – if you had acquired everything you had ever wanted… could you give it all up to answer a new calling?

During my interview with Natalia, she shares her journey on discovering her calling and how she found the courage to answer that call. 

For my marketers out there, Natalia is known by Inc. Magazine as the LinkedIn Marketing Unicorn, and is a Forbes Coaches council member. 

We take a deep dive into how you can grow your business, both by using LinkedIn and following strategies to create consistent leads. 

For my personal development enthusiasts, Natalia delivers powerful insights into how we can cultivate a growth mindset.

This interview will leave you with pages of notes on how you can take your business and your mindset to the next level. 

Do yourself this favor and listen to this one. 

Instagram

Linkedin

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If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.