Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Conscious Sales With Nina Concepcion

Original Air Date: August 28, 2020

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entrepreneurs, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling don’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Not only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her Facebook 

tomear.me/nc

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

The Perfect Time is Now with Ash Couture

Original Air Date: September 13, 2019

Ash Couture is an entrepreneur, business coach, instructor, founder of Rich Girl University, and owner of Pink Halo Hair Boutique. Pink Halo Hair provides premium virgin luxury lace wigs and hair extensions, while Rich Girl University is an online school with a mission to teach women how to make money and create a life they love.

On this week’s episode, Ash and I talk about overcoming adversity, turning your dreams into action, and Ash’s own journey as an entrepreneur, which started in her college dorm room.

Ash specializes in helping entrepreneurs map their dream life, create a six-figure business, market like a boss, build an authentic brand, and master the financial side of their business. 

You can follow her work on Instagram @ iamashcouture, @pinkhalohairboutique, and @richgirluniversity.

tomearl.me/tptin

Listen to "The Perfect Time is Now with Ash Couture" on Spreaker.

Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)

Mindset Matters. 

Simply stated, it’s because your perception is your reality. To combat negativity, you MUST change your thoughts to change your life.

On this week’s episode, we move beyond all the mindset cliches and what you think you know about it while we take a deep dive into the importance and methods of cultivating thoughts needed for a better and more successful life. 

I’m joined by two brilliant guests: LaShana aka Ms.West Creative Coach and Charlese - Girl at The Yellow Desk.

LaShana and Charlese share their personal stories and journeys, along with how they’ve learned to pivot, grow, and succeed despite life’s twists and turns. 

We also talked about how to build meaningful relationships, especially with your customers and the importance of active listening and research so that your audience feels seen and heard. 

Most importantly, we explored the way motivation follows movement and we covered what to do if you’re feeling stuck, burnt out, lost or frustrated so you can turn it around.

Charlese Latham is known as the Girl at the Yellow Desk. She was an entrepreneur in the beauty industry for over 20 years, but her inspiring story of resilience tells us how a devastating accident led to early retirement of the only career she knew and starting over again with a new business and life, with more success than ever.

Her strengths are Copywriting and Content Creation, especially for course launches and she absolutely loves to support other female entrepreneurs by taking away their overwhelm during busy launch seasons with her 3 steps to a 5-figure course launch system.

She’s been published in Entrepreneur.com, featured in Self Magazine, interviewed on dozens of podcasts, spoken on several summits, worked with multiple 6 and 7 figure client launches, is about to release her book, and has recently launched her very own course: Plan Your Best Launch, Ever!

You can connect with Charlese on Instagram @GirlattheYellowDesk and use the link in her profile to grab her FREE Social Media Templates for a 5 Figure Launch.

LaShana West aka Ms. West Creative Coach has been serving in the mental health field for over 20 years.  This is where she learned the importance of having true compassion and engaging in servant leadership.  All of these learning opportunities have positioned her to serve and step into a new direction by helping others in the creative and entrepreneurial field.  

With the mental health background coupled with the business acumen LaShana is able to help the "whole person".  LaShana believes that past unresolved trauma and imposter syndrome is a common barrier for most people no matter if you're a 9-5er or entrepreneur.  But with support and accountability you can do ANYTHING that your heart desires!

You can connect with LaShana on her website: www.mswestcreativecoach.com or text the word ‘Mindset’ to 678-336-7756 and she’ll send you her best tips!

👉 I promise you, THIS is an epic episode, you won’t be the same after. 

🎧 Listen HERE.

Listen to "Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Marketing: Ethics, Biggest Mistakes, and Lessons Learned

Can marketing be ethical? 

What are the biggest mistakes I can make in my marketing? 

These are just two of the big questions I cover in this week’s Q&A episode. 

Q&A really allows us to leave the world of generality and get specific. Chances are if it’s a question you have, others are asking it too. 

We go to some deep and uncharted waters on this one.

If you are a thought leader, are in the nonprofit world, are an entrepreneur, side hustler, a leader or you want to learn how to communicate your ideas more effectively - this one is for you. 

Each of the questions we cover will build a strong foundation for you to move the dial on your passion, your business, what matters most to you, and your thought leadership. 

Do yourself this favor. 

Hit play. :)

Listen to "Marketing: Ethics, Biggest Mistakes, and Lessons Learned" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Owning Your Inner-Power Tom Earl Interviewed By Natasha Bazilevych

I LOVED this conversation on marketing, running ads, the creative process, and so many other topics.

Natasha Bazilevych invited me to be a guest on her podcast and it ended up being one of my favorite interviews.

On this episode, you get to see me switch hats and become the interviewee.

Natasha really brought out some honest answers from me and we explored things I’ve never shared before.

She even got me to perform one of my spoken word poems.

I had a blast!

We also covered a lot of ground that any creative, entrepreneur, or leader will get a ton of value from.

Thank you Natasha for such an awesome experience.

You can listen to Natasha’s podcast here and learn more about her work here

Do yourself this favor.

Hit play.

Listen to "Owning Your Inner-Power Tom Earl Interviewed By Natasha Bazilevych" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Elevation of Education With Dr. Shaun Woodley & Stacey Cosden

Relationships are at the heart of creating inclusive and transformative classrooms. 

That was one of the themes they rang throughout this week’s episode. 

Our guests, Dr. Shaun Woodley & Stacey Cosden, shared their expertise on where education is at and what it can be. 

Dr. Shaun Woodly has dedicated his professional career to education. He is a decorated K-12 teacher, university professor, and author whose deep passion and research have allowed him great success as an educator and entrepreneur. He is the architect behind the educator movement “Teach Hustle Inspire” and has written the best-selling book “MC Means Move the Class: How to Spark Engagement and Motivation in Urban and Culturally Diverse Classrooms”. 

Stacey is a Marketing Coach with Tom Earl at T.H.E. Celebration and Marketing Director at Blue Level Training. While she is currently in marketing, she’s spent over 20 years working with the public school system. Through her various roles in the system, Stacey has been an advocate for her community, students, and their families, and an activist for reform. Stacey’s true passion is building a healthy community that supports marginalized voices.  

Shaun and Stacey also covered the important role self-awareness & emotional intelligence plays in creating a transformative classroom. 

This interview is for anyone who is passionate about education & the power of relationships. 

I promise you will walk away with a whole new mindset. 

Do yourself the favor. 

Hit play. :) 

You can follow Shaun on Instagram - @teachhustleinspire

You can follow Stacey on Instagram - @staceyreneec 

Listen to "The Elevation of Education With Dr. Shaun Woodley & Stacey Cosden" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Minimalistic and Strategic Designs With Michanae Edwards

Websites are often the most neglected tool in our entrepreneur toolbox. 

We know they have the ability to convert leads into customers, build brand awareness, and communicate our authority. 

And yet, creating or updating our website remains on the “I’ll get to this soon” to-do list. 

This week’s episode is your moment to move past hesitation'

Our guest, Michanae Edwards, is the owner and designer behind Michanae’s Designs.

She specifically works with female service providers who are interested in a more minimalist and holistic approach to design. Someone who’s looking for a website and brand to be designed strategically to achieve a certain goal.

She is a creative genius when it comes to designing minimalist and strategic websites. 

In the middle of this episode, you will get to hear the HUGE aha moment that Michanae brought up for me on what I was doing wrong.  It was such a big aha that I immediately hired Michanae right after the interview to solve the brand design problem she uncovered. 

Whether you have a business, a nonprofit, a mission, or a movement - you need to communicate your message to your community. 

This interview with Michanae will put you on the right path to getting that done. 

Stopping putting it off. 

Hit play. 

And let’s do this.

You can follow Michanae on instagram or website

Listen to "Minimalistic and Strategic Designs With Michanae Edwards" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Conscious Sales With Nina Concepcion

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entepresunrus, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling doesn’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Now only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her facebook 

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.