Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Defining Success

Have you been following along on our “Manifesting Your Adventure” series? Most of you know that 2020 is my “Year of Adventure” and in honor of my upcoming adventure, I’d like to give you some tools to allow you to have this year be your most wonderful year yet. I invite you to cast aside any preconceptions you might have about what an adventure is or has to look like.

I’ve brought together 3 amazing people from different industries and took them through a 7-day workshop with experiential hands-on activities and exercises and from those hours I put together an online course to share with you called “Manifesting Your Adventure.”

Welcome to Naming Your Adventure! This is our third installment of our “Manifesting Your Adventure” workshop and if you haven’t tuned into our first 2 episodes in the series, you want to go back and listen to days 1 and 2 (March 9 and 16).

On day 3, we talk about your definition of success. We want to make sure we are not heading towards a goal that sounds good in theory but once you get there doesn’t bring you any joy.

How has your definition consciously or subconsciously been influencing your decisions? For many of us, success has been defined for us by our parents, our society, and our culture. Without realizing it, we have been consciously or subconsciously striving to achieve a bar of success we may not even believe in anymore.

This week’s experiential episode will engage you in creating a holistic perspective of success. After listening to this workshop, you will be empowered to attain a realistic, accurate and updated vision of how you want to measure the life you’re living.

Make sure to go back to the last 2 episodes before you go through this one. If you’d like to go through the rest of the 7-day program, I’m giving you the gift of 30 days free of T.H.E. Celebration Academy membership. As a member, you receive access to all of our class and are able to participate in the monthly live workshop that is exclusively for members.

 Visit tomearl.com/manifest to start your 30 free days.

Listen to "Defining Success" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Naming Your Adventure

Most of you know that 2020 is my “Year of Adventure” and in honor of my upcoming adventure, I’d like to give you some tools to allow you to have this year be your most wonderful year yet. I invite you to cast aside any preconceptions you might have about what an adventure is or has to look like.

I’ve brought together 3 amazing people from different industries and took them through a 7-day workshop with experiential hands-on activities and exercises and from those hours I put together an online course to share with you called “Manifesting Your Adventure.”

Welcome to Naming Your Adventure! This is our second day of our “Manifesting Your Adventure” workshop and if you haven’t listened to day 1, you want to go back and listen to day 1.

On day 2, now that we have laid the foundation by moving past our limiting beliefs and any fears holding us back, we have allowed the adventure to come to the surface. Now we want to get specific; what does it look like? What does it feel like? The reason we name the adventure is so that your subconscious can breathe life into it so your conscious mind can then start to recognize all of the opportunities you are presented with so that your adventure can come to life. Be sure to check it out!

Make sure to go back to the last episode before you go through this one. If you’d like to go through the rest of the 7-day program, I’m giving you the gift of 30 days free of T.H.E. Celebration Academy membership. As a member, you receive access to all of our class and are able to participate in the monthly live workshop that is exclusively for members.

Visit tomearl.com/manifest to start your 30 free days.

Listen to "Naming Your Adventure" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Adventure Begins

Most of you know that 2020 is my “Year of Adventure” and in honor of my upcoming adventure, I’d like to give you some tools to allow you to have this year be your most wonderful year yet. I invite you to cast aside any preconceptions you might have about what an adventure is or has to look like.

I’ve brought together 3 amazing people from different industries and took them through a 7-day workshop with experiential hands-on activities and exercises and from those hours I put together an online course to share with you called “Manifesting Your Adventure.”

The next 7 episodes will walk you through a step-by-step process to envision, plan, bring the light and sustain the adventure you are ready for.

In the first episode, we set the foundation for how to envision your next adventure, whether it’s an adventure in your personal life, your professional life or in your financial life. We start with letting go of any limiting beliefs or fears that might be holding us back, and allowing us to suspend our disbelief so that we can really jump in and allow that beauty within us to speak and our subconscious to come through and communicate what that next adventure is that we are ready for.

Listen to "The Adventure Begins" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.