End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

Facebook & Instagram Ads Reflections With Nickey Rautenberg & Tom Earl

Do you use paid ads for digital marketing? Should you?

On this week’s episode, I’m joined by a brilliant marketer, Nickey Rautenberg Norrish, as we discuss the ever controversial topic of… paid Instagram and Facebook Ads.

This topic has so many layers, it was fun unpeeling them by reflecting on best practices and past .

Most people don’t know that with a low budget ad spend, they can be getting 25x the clients vs. organic reach… and with a lot less effort. 

But so many are unsure of the unknown, have heard horror stories of ads being rejected, or just don’t know where to begin.

That’s why Nickey and I really get into the science of ads and how to use them, with tips on what you should do next to get started or optimize what you’re already doing.

I get the honor of working with Nickey through my Facebook Ads agency - THE Celebration Media, so I can say she’s truly an expert I trust!

🎧 Ready to listen? Let’s go!

You can watch or listen here: www.tomearl.me/nickey

Wanna know more? Follow Nickey on instagram.

​​Listen to "Facebook & Instagram Ads Reflections With Nickey Rautenberg & Tom Earl" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Complex Connection and Unrestrained Release With Andrea Hodos and Omar El

We’re back for another one of my favorite style episodes where we dive DEEP into gratitude with two seriously amazing guests. 

This week was full of beautiful feelings that could only be described by one of our guests, Omar El, as therapeutic.

Andrea Hodos is an artist, the creator of Moving Torah and an Associate Director at NewGround: a Muslim-Jewish Partnership for Change.

She goes deep to talk about connecting to yourself as well as others and shares how she helps others to do just that.

She spends much of her time connecting people with their roots.

Omar describes himself as complex, an idealistic dreamer who is hardy and multidimensional. He shares his vision for the world and what he’s currently creating for the world at HighAtlas.Shop.

You won’t want to miss what these two lovely people share with us on this episode of Complex Connection and Unrestrained Release…

Get in touch with Andrea on her website:

Hang out with Omar on Instagram:

Ready to dive in?

🎧 Listen now: www.tomearl.me/ao

​​Listen to "Complex Connection and Unrestrained Release With Andrea Hodos and Omar El" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves

This one is for everyone who has something important to share, but are doubting themselves.

For those hiding their gifts…

Their vision…

Their passion…

Whether out of fear, 

Worry, 

Trauma, 

Or that lying feeling of unworthiness. 

This one is for you.

You are brilliant. 

You are enough. 

You matter. 

What you have to say is exactly what someone, somewhere, in this very moment, needs to hear. 

That video you’re thinking about recording…

That course you’re thinking about launching…

That podcast you’re considering starting…

Those words you're itching to start writing…

They are the key someone is looking for to unlock a new essence of greatness. 

In case you needed that extra push.

This one is for you.

My guests this week - Jeanne DeClue & Imari Graves - are here for you. 

And they want to share this reminder: 

Give The People What They Want 

Hint: It’s You

If that doesn’t do it for you.  Let’s drop the bios. 

Jeanne (genie) DeClue is a content strategist who thrives in driving campaigns and products for retail and CPG businesses, software companies, and online publishers. For over 10 years, she’s helped both small business and enterprise platforms solve creative problems and improve user experiences.

Imari Graves is a blogger, social media, and digital marketing specialist. She’s been featured in media outlets like voyage ATL magazine and WALB news 10 in Albany, GA. Her mission is to help small business owners create time and money-saving strategies to take their businesses to the next level.

This is one of my favorite episodes of 2021. 

Do yourself this favor. 

Hit play on this one. 

Dive in. 

And remember: 

You Rock. 

Listen to "Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

New Year. Who are you?

Do our behaviors influence our identity? Or does our identity influence our behavior?  

And how do thoughts and feelings play into the mix? 

Here’s what we can say for sure - self-awareness is powerful.

As we begin this new year, I invite you to start with this question: who are you? 

What are the ideals you are going to live by this year? 

When you’re stressed, your moral compass is challenged, and your energy is low, what ethos is going to sustain you? 

On this week’s episode, we walk through specifically designed exercises that are intended to help you create a vision for who you want to be. 

We’ll start by constructing the mottos and ideals that make up your best self. 

For example, here are three of my ethos I live by:

Courage Over Fear. 

Creativity Over Regurgitation. 

Consistency Over Perfection.

Don’t let this be one of those things you bookmark and never return to. 

Allow yourself the gift of intention today. 

It will provide the foundation for you to cultivate your best self. 

Let’s do this. 

Hit play.

Listen to "New Year. Who are you?" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Defining Success

Have you been following along on our “Manifesting Your Adventure” series? Most of you know that 2020 is my “Year of Adventure” and in honor of my upcoming adventure, I’d like to give you some tools to allow you to have this year be your most wonderful year yet. I invite you to cast aside any preconceptions you might have about what an adventure is or has to look like.

I’ve brought together 3 amazing people from different industries and took them through a 7-day workshop with experiential hands-on activities and exercises and from those hours I put together an online course to share with you called “Manifesting Your Adventure.”

Welcome to Naming Your Adventure! This is our third installment of our “Manifesting Your Adventure” workshop and if you haven’t tuned into our first 2 episodes in the series, you want to go back and listen to days 1 and 2 (March 9 and 16).

On day 3, we talk about your definition of success. We want to make sure we are not heading towards a goal that sounds good in theory but once you get there doesn’t bring you any joy.

How has your definition consciously or subconsciously been influencing your decisions? For many of us, success has been defined for us by our parents, our society, and our culture. Without realizing it, we have been consciously or subconsciously striving to achieve a bar of success we may not even believe in anymore.

This week’s experiential episode will engage you in creating a holistic perspective of success. After listening to this workshop, you will be empowered to attain a realistic, accurate and updated vision of how you want to measure the life you’re living.

Make sure to go back to the last 2 episodes before you go through this one. If you’d like to go through the rest of the 7-day program, I’m giving you the gift of 30 days free of T.H.E. Celebration Academy membership. As a member, you receive access to all of our class and are able to participate in the monthly live workshop that is exclusively for members.

 Visit tomearl.com/manifest to start your 30 free days.

Listen to "Defining Success" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.