Courageous Introspection Leads to Bold Creativity With Crystal Waddell

“Accomplishing goals is not success. How much you expand in the process is.”

This quote from Brianna Wiest perfectly explains this week’s episode.

This is the first interview I’ve done with a guest in almost a year.

So I’m super excited to share it with you.

Crystal was generous enough to be the first guest to experiment with the new episode format.

We both shared very personal stories from our lives & businesses.

Honestly, this is one of my favorite episodes.

Crystal is a genius SEO Content Marketer and the founder of Collage & Wood.

She is the co-host of the podcast Simple and Smart SEO Show.

You can learn more about her here.

I hope you enjoy this week’s episode!

P.S.

If you’re ready to unlock the doors to the marketing genius inside of you…

…then you’re a perfect candidate for our Immersion Program.

We don’t believe in spoon-feeding people answers.

We believe in giving you the tools & skills you need to discover your own solutions.

So if you’re ready to unleash the storyteller within you then come join us.

Here are the details:

https://tomearl.me/dcminvite

Listen to "Courageous Introspection Leads to Bold Creativity With Crystal Waddell" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)

Mindset Matters. 

Simply stated, it’s because your perception is your reality. To combat negativity, you MUST change your thoughts to change your life.

On this week’s episode, we move beyond all the mindset cliches and what you think you know about it while we take a deep dive into the importance and methods of cultivating thoughts needed for a better and more successful life. 

I’m joined by two brilliant guests: LaShana aka Ms.West Creative Coach and Charlese - Girl at The Yellow Desk.

LaShana and Charlese share their personal stories and journeys, along with how they’ve learned to pivot, grow, and succeed despite life’s twists and turns. 

We also talked about how to build meaningful relationships, especially with your customers and the importance of active listening and research so that your audience feels seen and heard. 

Most importantly, we explored the way motivation follows movement and we covered what to do if you’re feeling stuck, burnt out, lost or frustrated so you can turn it around.

Charlese Latham is known as the Girl at the Yellow Desk. She was an entrepreneur in the beauty industry for over 20 years, but her inspiring story of resilience tells us how a devastating accident led to early retirement of the only career she knew and starting over again with a new business and life, with more success than ever.

Her strengths are Copywriting and Content Creation, especially for course launches and she absolutely loves to support other female entrepreneurs by taking away their overwhelm during busy launch seasons with her 3 steps to a 5-figure course launch system.

She’s been published in Entrepreneur.com, featured in Self Magazine, interviewed on dozens of podcasts, spoken on several summits, worked with multiple 6 and 7 figure client launches, is about to release her book, and has recently launched her very own course: Plan Your Best Launch, Ever!

You can connect with Charlese on Instagram @GirlattheYellowDesk and use the link in her profile to grab her FREE Social Media Templates for a 5 Figure Launch.

LaShana West aka Ms. West Creative Coach has been serving in the mental health field for over 20 years.  This is where she learned the importance of having true compassion and engaging in servant leadership.  All of these learning opportunities have positioned her to serve and step into a new direction by helping others in the creative and entrepreneurial field.  

With the mental health background coupled with the business acumen LaShana is able to help the "whole person".  LaShana believes that past unresolved trauma and imposter syndrome is a common barrier for most people no matter if you're a 9-5er or entrepreneur.  But with support and accountability you can do ANYTHING that your heart desires!

You can connect with LaShana on her website: www.mswestcreativecoach.com or text the word ‘Mindset’ to 678-336-7756 and she’ll send you her best tips!

👉 I promise you, THIS is an epic episode, you won’t be the same after. 

🎧 Listen HERE.

Listen to "Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

How To Show Up, Be Vulnerable & Grow Your Business With Alex Emm, Adrian McGee & Alisha Kumar

“Imposter syndrome.”

“Being in a space where no one looks like me.”

“Learning to be my authentic self.” 

These are just three of the honest conversations we had on this week’s episodes.

My guest - Adrian, Alex, and Alisha - are each a powerhouse in their entrepreneurial field.

They generously shared brilliant advice on marketing, social media, content creation and the power of storytelling. 

Even more importantly - we had vulnerable conversations on the mindset, struggles, and journeys of entrepreneurship.

Alex Emm is a Social Media Manager and Copywriter helping small businesses be present and tell their stories in the fast-paced world of social media.

You can follow him on IG here

Adrian McGee is the CEO of The Grind Season, a platform that provides tips on success, pursuing purpose, and wealth building.

You can follow her on IG here

Alisha Kumar is passionate about helping businesses ​take advantage of the latest and greatest digital marketing trends to create a unique footprint with their marketing. 

You can follow her on IG here

This episode will give you both the tactics and the real conversations that are at the heart of living with and pursuing your passion. 

Do yourself this favor. 

Hit play. 

Listen to "How To Show Up, Be Vulnerable & Grow Your Business With Alex Emm, Adrian McGee & Alisha Kumar" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves

This one is for everyone who has something important to share, but are doubting themselves.

For those hiding their gifts…

Their vision…

Their passion…

Whether out of fear, 

Worry, 

Trauma, 

Or that lying feeling of unworthiness. 

This one is for you.

You are brilliant. 

You are enough. 

You matter. 

What you have to say is exactly what someone, somewhere, in this very moment, needs to hear. 

That video you’re thinking about recording…

That course you’re thinking about launching…

That podcast you’re considering starting…

Those words you're itching to start writing…

They are the key someone is looking for to unlock a new essence of greatness. 

In case you needed that extra push.

This one is for you.

My guests this week - Jeanne DeClue & Imari Graves - are here for you. 

And they want to share this reminder: 

Give The People What They Want 

Hint: It’s You

If that doesn’t do it for you.  Let’s drop the bios. 

Jeanne (genie) DeClue is a content strategist who thrives in driving campaigns and products for retail and CPG businesses, software companies, and online publishers. For over 10 years, she’s helped both small business and enterprise platforms solve creative problems and improve user experiences.

Imari Graves is a blogger, social media, and digital marketing specialist. She’s been featured in media outlets like voyage ATL magazine and WALB news 10 in Albany, GA. Her mission is to help small business owners create time and money-saving strategies to take their businesses to the next level.

This is one of my favorite episodes of 2021. 

Do yourself this favor. 

Hit play on this one. 

Dive in. 

And remember: 

You Rock. 

Listen to "Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Social Media for Entrepreneurs, Creatives and Side Hustlers Q and A Replay

This week’s episode is a replay of a ‘Social Media for Entrepreneurs, Side Hustlers and Creatives’ Q&A session that I hosted a while back. It’s a great one for anybody interested in making an impact and income while doing what you love. Especially if you’re looking to use social media to build a brand, business and community.

A lot of awesome questions were asked that I bet you have too. They ranged from how to start a podcast, how to grow your audience on IG, how to run Facebook Ads, what to do if you don’t have a focus or know what you want your business to be, and lots of other awesome ones.

Q&A is my favorite form of content because rather than the given feedback being general advice, it is specific and nuanced according to the asker’s concerns. This session was no exception.

If any questions come up for you be sure to reach out on social media or email me tom@tomearl.com.  

Would you like access to the Social Media Toolkit that I mention in this episode? Head to tomearl.me/toolkit.

For our next Live Q and A session, visit - tomearl.com/events.

Listen to "Social Media for Entrepreneurs, Side Hustlers and Creatives Q and A Replay" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Business Development Q&A

This week’s episode is a live Q&A session from my Inner-Power Group Coaching session. I really believe there is a ton of value in this one, and a lot of questions you may have are likely to be answered.

We cover:

• The best way to start a podcast

• How to grow your audience as a musician

• How to create products that sell

• Efficient ways to create content

• Ways to connect with new clients

If you are passionate about learning how to grow your side hustle, business, or creative project, I highly recommend this week’s episode.

Guests who asked questions:

Rayesa Gheewala: @rayesagheewala instagram.com/rayesagheewala

Aretha Scruggs @arethascruggsmusic

Ashlee Tezino @beautyambassador

Dale Leopold @BSdeResistance

Grant Hartwell @grantsyourguy

Sadiya Sassine FB: Sadiya Sassine

Listen to "Business Development Q&A" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.