Ethical Propaganda With Curt Maly

Original Air Date: August 22, 2020

Picture this: 35 of the world’s leading digital marketers step into a room together. 

Each person in that room had successfully run a million dollar launch and is a legend in the marketing, social media, and media buying arena. 

A challenge is presented to this motley crew of marketers: 

Over the next 48 hours, each person is tasked with coming up with a new mind-blowing marketing strategy.

At the end of the 48 hours, everyone will vote on the best strategy. 

The time starts now. Go. 

This is a true story.  

Today’s guest, Curt Maly, was one of the 35 people in that room. 

And at the end of the weekend, he was the one who walked away with the championship belt. 

The marketing system he developed that weekend has since been honed, tested and perfected, and has become Curt’s legendary BELT Method. 

I hope I’ve set the stage for the epicness that is this interview. 

Yes, Curt dropped some serious high level gems on all things marketing, sales, social media, and getting your message across in a crowded digital space – but we also went deep on the importance of mindset, how to overcome adversity, and how to pick yourself up when your entire world crumbles. 

We didn’t just talk about vague ways to artificially fire yourself up. Nah. Curt got tactical and offered practical ways to elevate yourself to peak performance – and how to actually enjoy the process.

At the heart of our time together, though, was something specific: ethical propaganda.

For all of us out here trying to make a difference in the world, whether it's as an activist, coach, nonprofit, or thought leader: you’ve got to hear Curt go all in on the tenets and tactics of ethical propaganda. 

It will be a game changer for you, your organization, your business, and/or your movement. 

I’m serious. This will change your entire outlook, strategy, and therefore your results as well. 

Hit play on this one and then send me your favorite part. 

If you’d like to learn more about Curt and his Belt method program, head to thebelt.live/celebration 

tomearl.me/cma

Listen to "Ethical Propaganda With Curt Maly" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

How to Succeed With Ads Without Breaking The Bank

You need a huge budget to make an impact using ads.

This is one of the biggest misconceptions I come across. 

The truth is - with as little as $1 a day - you can get into the paid ads game. 

My mission is to get more people like you - impact-driven businesses - to start working on their FB & IG ads funnel. 

In this week’s episode, I pull back the curtain and share the ad strategy that we’ve been perfecting over these past 18 months. 

The title says it all:  

“How to Succeed With Ads Without Breaking The Bank”

By the end of this episode, you’ll have taken a giant leap forward towards creating an ad campaign that consistently generates high quality leads. 

Specifically, I show you how to tap into the power of relationships, and apply it to marketing. 

Storytelling + Dialed In Messaging = A Winning Ad Campaign. 

Let’s get started on creating yours! 

Listen to "How to Succeed With Ads Without Breaking The Bank" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Expand Your Impact With Facebook Ads: Tom Earl Interviewed By Dijana Llugolli.

I am a huge fan of people who have important work connecting with their community. 

With all of its controversies and confusion aside, I believe that FB / IG ads are the most effective way to do that. 

Contrary to popular belief, you can find success with even a modest budget of $1 a day. 

In this week’s episode, I share with you the strategy and systems that are getting entrepreneurs, thought leaders, and activists results. 

This is a replay from when I was a guest on my friend Dijana Llugolli’s podcast. 

You may remember Dijana was a previous guest on this podcast.  

You can check out that replay at tomearl.com/dijana. 

Whether you’re just dipping your toes into the marketing waters, or are ready to do a cannonball - you’ll discover some gems in this episode. 

Do yourself the favor of giving this a listen. 

You rock. 

And be sure to support Dijana and her awesome work here.

Listen to "Expand Your Impact With Facebook Ads: Tom Earl Interviewed By Dijana Llugolli." on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Answering Your Facebook/IG Ads FAQs With Stacey Cosden, Nickey Rautenberg Norrish, and Tom Earl

There are so many misconceptions around Facebook and Instagram Ads.  Add to the mix the tech giants Apple and Facebook going after each other - and you can have a recipe for confusion. 

On this week’s episode, we address some of the most frequently asked Facebook Ads questions that we receive. 

I am joined by two brilliant marketers - Stacey Cosden and Nickey Rautenberg Norrish.  I also get the honor of working with Nickey and Stacey through my Facebook Ads agency - THE Celebration Media. 

Questions we covered include: 

• How long should your video ads be?

• The difference between running ads to a cold audience vs a warm audience. 

• How to set an ads budget and identify revenue goals.

• What do when people aren’t watching your videos.

• What is an income level where ads make sense? 

• Should all ads be video ads?

• How to run ads for products vs services?

• Is there a difference between a Facebook and an Instagram ad?

• The difference between an organic strategy and a paid strategy? 

Like I said - we cover a lot of questions that I know you’ll get a ton of value from.

Whether you’re just getting started with ads, or are an expert, I know you’ll gain some powerful insights from this conversation. 

And of course - let me know if you have any follow-up questions! 

Do yourself this favor.

Hit play. 

You can follow Nickey on Instagram 

You can follow Stacey on instagram

Listen to "Answering Your Facebook/IG Ads FAQs With Stacey Cosden, Nickey Rautenberg Norrish, and Tom Earl" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Ethical Propaganda With Curt Maly

Picture this: 35 of the world’s leading digital marketers step into a room together. 

Each person in that room had successfully run a million dollar launch, and is a legend in the marketing, social media, and media buying arena.

A challenge is presented to this motley crew of marketers: Over the next 48 hours, each person is tasked with coming up with a new mind-blowing marketing strategy.

At the end of the 48 hours, everyone will vote on the best strategy. 

The time starts now. Go. 

This is a true story.  

Today’s guest, Curt Maly, was one of the 35 people in that room. 

And at the end of the weekend, he was the one who walked away with the championship belt. 

The marketing system he developed that weekend has since been honed, tested and perfected, and has become Curt’s legendary BELT Method. 

I hope I’ve set the stage for the epicness that is this interview. 

Yes, Curt dropped some serious high level gems on all things marketing, sales, social media, and getting your message across in a crowded digital space – but we also went deep on the importance of mindset, how to overcome adversity, and how to pick yourself up when your entire world crumbles. 

We didn’t just talk about vague ways to artificially fire yourself up. Nah. Curt got tactical and offered practical ways to elevate yourself to peak performance – and how to actually enjoy the process.

At the heart of our time together, though, was something specific: ethical propaganda.

For all of us out here trying to make a difference in the world, whether it's as an activist, coach, nonprofit, or thought leader: you’ve got to hear Curt go all in on the tenets and tactics of ethical propaganda. 

It will be a game changer for you, your organization, your business, and/or your movement. 

I’m serious. This will change your entire outlook, strategy, and therefore your results as well. 

Hit play on this one and then send me your favorite part. 

If you’d like to learn more about Curt and his Belt method program, head to thebelt.live/celebration. 

Listen to "Ethical Propaganda With Curt Maly" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

My First 7-Figure Year With Crysta Tyus

In this week's episode, there were multiple goosebump moments of pure awesomeness. I talked with Crysta Tyus who is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy and build multiple 6-figure businesses. 

Crysta shared her incredible story of experiencing homelessness and living out of her office building with her 2 kids,  and then doing a complete 180-degree turn and closing on the million-dollar home that she's moving into in 2 days. Then, after our minds were blown from that amazing journey, she then gave us the goods for free and told us exactly how she did it!

For Crysta it all started with envisioning the type of person she wanted to become, being intentional about self-care and surrounding herself with successful people who sounded like her and vibed with her. She developed a strategy for business growth and outlined tactical ways to niche down and become an online celebrity. In our talk, we discuss what Black History Month and representation mean to her, and Crysta shares what adventure looks like in her life in 2020.

If you are interested in making this year your most abundantly successful year ever, you won't want to miss hearing how Crysta is manifesting her first 7-figure year ever. 

You can follow crysta on instagram or watch her on youtube.

Listen to "My First 7-Figure Year With Crysta Tyus" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Alignment Is The New Hustle With Jodi-Kay Edwards

On this week's episode, I talk to Jodi-Kay Edwards, the founder of Alignment Is The New Hustle, a business strategy and personal development brand helping entrepreneurs build wildly profitable businesses in a flow state. She is a firm believer that when your inner work meets your outer work you’re on your way to creating magic.

Jodi takes us on a deep dive into how she sees alignment and the key differences between alignment and hustling. We talked about some phrases that you may be using subconsciously that could actually be triggering shame around money. Jodi shares some tactical things you can do today to live a happier and more lucrative life, to live a journey that's transformative and take your business to the next level. 

You can connect with Jodi on Instagram at @jodikayedwards.

Listen to "Alignment Is The New Hustle With Jodi-Kay Edwards" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.