End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

Be Vulnerable & Make A Powerful Decision With T’keya Marquez and Shadé Adu

Be Vulnerable & Make A Powerful Decision. 

This was the resounding theme that arose from my roundtable conversation with T’keya Marquez and Shadé Adu. 

Oftentimes, when we think of ‘branding’ we associate it with the colors, and fonts, and aesthetics consistencies of a company. 

In reality, ‘branding’ is more complex. 

It is what people say about you when you’re not around. 

It is a movement. 

It is a feeling.

And to move people emotionally, you have to make the decision to stand for something. 

My guests this week - T’keya Marquez & Shadé Adu - both share their unique insights and perspective on all things branding, copywriting, and connecting with your people. 

T’keya Marquez has made a career out of human connection + storytelling. She is driven by creating heart-centered copy for passionate mental health and holistic wellness professionals. As a copywriter, her goal is to uncover what makes you and your brand unique. 

Shadé Adu is a digital brand strategist, international speaker and best selling author. Driven by the desire to support women entrepreneurs and facilitate the creation of generational wealth, Shadé is truly committed to offering a comprehensive range of services which is oriented towards achieving the 3 I’s; Income, Influence, and Impact. 

Shadé and T’keya both shared their inspiring and powerful origin stories and entrepreneurial journey. 

I took so many notes as I was listening to this week’s episode. 

You will walk away with tangible steps you can take towards honing in on your messaging, strengthening your brand, and standing for what truly matters to you. 

Most importantly, you will walk away with a resolution to make that important decision to step into the next chapter you are being called to begin.

You can follow Shadé on IG

You can follow T’keya on IG

Listen to "Be Vulnerable & Make A Powerful Decision With T’keya Marquez and Shadé Adu" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.