Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Conscious Sales With Nina Concepcion

Original Air Date: August 28, 2020

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entrepreneurs, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling don’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Not only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her Facebook 

tomear.me/nc

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Conscious Sales With Nina Concepcion

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entepresunrus, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling doesn’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Now only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her facebook 

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Conscious Sales With Nina Concepcion

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entepresunrus, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling doesn’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Now only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her facebook 

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

We Are All Creatives

On this week’s episode, we talk about creativity! Each and every single one of us are creatives, and we are continually expressing ourselves in unique and wonderful ways. We discuss the relationship between creativity and vulnerability, and how getting lost in the process of creating is often more important than the product. There are so many different ways to express your creativity aside from traditional “art”, from showing people how you love to setting up your spreadsheets. 

The second half of this episode is a replay from a Live and Online: Expression Session. You will hear the poetry people created during the freewrite session using the prompt “We Are All Creatives”. 

The world needs your gifts! How are you showing up creatively in your life?

For future Live and Online: Expression Sessions, visit tomearl.com/events.

Listen to "We Are All Creatives" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Business Development Q&A

This week’s episode is a live Q&A session from my Inner-Power Group Coaching session. I really believe there is a ton of value in this one, and a lot of questions you may have are likely to be answered.

We cover:

• The best way to start a podcast

• How to grow your audience as a musician

• How to create products that sell

• Efficient ways to create content

• Ways to connect with new clients

If you are passionate about learning how to grow your side hustle, business, or creative project, I highly recommend this week’s episode.

Guests who asked questions:

Rayesa Gheewala: @rayesagheewala instagram.com/rayesagheewala

Aretha Scruggs @arethascruggsmusic

Ashlee Tezino @beautyambassador

Dale Leopold @BSdeResistance

Grant Hartwell @grantsyourguy

Sadiya Sassine FB: Sadiya Sassine

Listen to "Business Development Q&A" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.