Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus

Original Air Date: February 22, 2021

The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale.

Deep listening + building lasting relationships will always = a fantastic customer experience. This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.

As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses.

Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.

‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days. 

Sadly, it often leads to a low-quality customer experience.  

What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place. 

That is because many businesses are willing to trade speed in exchange for real human touchpoints. 

Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers. 

Deep listening and having actual conversations with your customers are what Crysta believes will give you an unfair advantage over your competitors. 

Over this past year, Crysta has also developed, designed, and launched an app that is able to add even greater value to her customers. 

Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in. 

This was a very special episode. 

Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary. 

I promise you will walk away transformed after listening to this episode. 

Do yourself the favor. 

Hit play. 

.P.S.

You can follow Crysta on Instagram or watch her on YouTube.

You can check out my past episode with Crysta here.

http://tomearl.me/ct

Listen to "Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus" on Spreaker.

Purpose Driven Sales & Marketing With Cody May

Original Air Date: April 12, 2021

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

tomearl.me/cm

Listen to "Purpose Driven Sales & Marketing With Cody May" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

The Psychology of Belonging In Marketing

The need to belong. 

To not just guess the words, 

But to join in the song. 

All along,

It’s what we’re searching for. 

Whether we pour our feelings in openness, 

Or keep them locked inside our secret box of silliness. 

Trombones and violens. 

Percussion of every persuasion. 

Couldn’t save a parade of boring. 

Pouring into a thirsty cup, 

will fill you up

Richer than hoarding gold

Ever could. 

Dragons should soar the sky, 

Not die for shiny metal. 

Settle? 

Never. 

Searching outside for the missing piece is an unrequited endeavor. 

It will leave you…

And then you’ll be wanting more. 

And more.

Your paper cup has a hole in it 

But what’s a flat tire

When you’re consuming fire. 

Scorched earth 

Isn’t the result of burning passion. 

It’s the consequence of individualistic sadness. 

Majestic, 

Prophetic, 

Angelic, 

Sound so bold, 

But quickly become dogmatic 

When all I see is me. 

We need to belong to something. 

Have you taken the time to write down your greatest and most important values? 

Have you traced them like a line and uncovered who buried them within you?

Uncover a great meaning, 

And you’ll have found the key. 

Belonging, 

It is one of the deepest, 

And most important, 

Of all the human needs.

P.S. 

I hope you enjoy this week’s episode. :) 

Listen to "The Psychology of Belonging In Marketing" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Purpose Driven Sales & Marketing With Cody May

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing, and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls, and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

Listen to "Purpose Driven Sales & Marketing With Cody May" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus

The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale. 

Deep listening + building lasting relationships will always = a fantastic customer experience. 

This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.  

As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses. 

Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.

‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days. 

Sadly, it often leads to a low-quality customer experience.  

What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place. 

That is because many businesses are willing to trade speed in exchange for real human touchpoints. 

Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers. 

Deep listening and having actual conversations with your customers is what Crysta believes will give you an unfair advantage over your competitors. 

Over this past year, Crysta has also developed, designed and launched an app that is able to add even greater value to her customers. 

Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in. 

This was a very special episode. 

Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary. 

I promise you will walk away transformed after listening to this episode. 

Do yourself the favor. 

Hit play. 

P.S.

You can follow Crysta on Instagram or watch her on YouTube

You can check out my past episode with Crysta here. 

Listen to "Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Why “I Don’t See Color” is a Lie With Dr. Angela Courage! and Dr. LaTonya Jackson

“I don’t see color.”

“We all bleed red.” 

“We’re all just human.”

Oh God. No. 

#FacePalm

If you’ve ever engaged in a dialogue on race or attempted to invite someone in on their racism, I would bet my favorite pen that you’ve heard some variation of these.

Hey.  I’ll up the bet. 

I’d wager my favorite pair of headphones that more likely than not it was one of us white folks who uttered said phrases too. 

All jokes and bets aside, phrases like “I don’t see color”—while good intentioned—derail efforts towards anti-racism. 

Rather than being egalitarian, they are actually racist. 

Now you might be saying to yourself, “What the hell, Tom? How is this racist?” 

Here’s my suggestion:  listen to this week’s episode. 

My guests this week are Dr. Angela Courage! and Dr. LaTonya Jackson, authors of “5 Blinders to Seeing Color.”

We took a deep dive into this topic and provided insights on how “I don’t see color” is problematic at best. 

If you’re striving to unpack your whiteness and privilege, or you’re looking for resources to send to a friend who keeps saying “I don’t see color,” we have you covered.

In addition, during this episode we talked about: 

• race 

• power 

• privilege 

• color 

• colonialism.  

• control  

• social privilege 

• economic privilege 

• layers of privilege  

• international question: “we don’t have white privilege in my country” → colorism.  

• corporate issues ←- relating to race. 

• individual issues ←- relating to race. 

We really went in on this one and I know it will bring you tremendous value. 

Hit play and let me know what was your biggest aha. 

You can learn more about Dr. Angela Courage! and Dr. LaTonya Jackson’s work at - seecolorr.com

Listen to "Why “I Don’t See Color” is a Lie With Dr. Angela Courage! and Dr. LaTonya Jackson" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

So Many Awesome Things With Catherine B. Roy

Catherine B. Roy is the CEO and Founder of LHM Academia and LHM Media. She is an internationally recognized Personal Growth and Business Coach, Bestselling Author, as well as a Human Potential Thought Leader.

Today she shares her inspiring journey with us. Catherine has faced a number of struggles with her health and lived through a civil war in the former Yugoslavia. She used the challenges that she overcame to inspire her bestselling book, “Live from Your Heart and Mind”, which made its debut on the bestseller list. 

In addition to providing us with so much inspiration, she reveals her tips and tricks to growing your business and finding clients on LinkedIn.

You can learn more about Catherine by visiting her Website or Follow her on Instagram.

Listen to "So Many Awesome Things With Catherine B. Roy" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.