Personal Stories From My Marketing Vault

It has been a fascinating time to run any kind of marketing campaign.

Especially paid ads.

Especially FB + IG ads. 😂

This week I want to share with you 3 stories.

And through those stories, you’ll find exactly what you’ve been looking for.

That is how storytelling works.

My goal is to move away from giving people advice.

Or telling them what I think is best for them.

And instead, create experiences where they can find the answers for themselves.

Because the answers you seek are already within you.

Our job is to go within and have the courage and presence to discover them.

You got this.

I believe in you.

If you’re ready for your next adventure.

Then hit play on this week’s episode.

P.S.

If you’re ready to unlock your own doors to the marketing genius inside of you…

…then you’re a perfect candidate for our Immersion Program.

We don’t believe in spoon-feeding people prescribed answers.

We believe in giving you the tools & skills you need to discover your own solutions.

So if you’re ready to unleash the storyteller within you then come join us.

Here are the details:

https://tomearl.me/dcminvite

Listen to "Personal Stories From My Marketing Vault" on Spreaker.

Purpose Driven Sales & Marketing With Cody May

Original Air Date: April 12, 2021

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

tomearl.me/cm

Listen to "Purpose Driven Sales & Marketing With Cody May" on Spreaker.

Ecommerce Marketing Strategies with Veena Gandhi

Original Air Date: August 13, 2020

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and me again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that, we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website.

tomearl.me/vg

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

Authenticity, Personal Branding, and Flawesomeness with Dr. Natalia Wiechowski

Original Air Date: March 1, 2021

In marketing, there are certain buzzwords that can be overused.  

‘Authenticity’ and ‘personal branding’ are two of those words. Especially when they’re in the same sentence. 

So when someone can actually demonstrate how to create an authentic personal brand, that is both refreshing and remarkable to me. 

This week’s guest, Dr. Natalia Wiechowski, does just that, while also giving us a blueprint on how to up our personal branding game.

Natalia’s story is truly remarkable. I’ll give you a teaser: 

If you had the top floor penthouse suite, the high-end clothes, the high power job – if you had acquired everything you had ever wanted… could you give it all up to answer a new calling?

During my interview with Natalia, she shares her journey on discovering her calling and how she found the courage to answer that call. 

For my marketers out there, Natalia is known by Inc. Magazine as the LinkedIn Marketing Unicorn, and is a Forbes Coaches council member. 

We take a deep dive into how you can grow your business, both by using LinkedIn and following strategies to create consistent leads. 

For my personal development enthusiasts, Natalia delivers powerful insights into how we can cultivate a growth mindset.

This interview will leave you with pages of notes on how you can take your business and your mindset to the next level. 

Do yourself this favor and listen to this one. 

Instagram.

Linkedin.

tomearl.me/apbf.

Listen to "Authenticity, Personal Branding, and Flawesomeness with Dr. Natalia Wiechowski" on Spreaker.

Marketing: Ethics, Biggest Mistakes, and Lessons Learned

Can marketing be ethical? 

What are the biggest mistakes I can make in my marketing? 

These are just two of the big questions I cover in this week’s Q&A episode. 

Q&A really allows us to leave the world of generality and get specific. Chances are if it’s a question you have, others are asking it too. 

We go to some deep and uncharted waters on this one.

If you are a thought leader, are in the nonprofit world, are an entrepreneur, side hustler, a leader or you want to learn how to communicate your ideas more effectively - this one is for you. 

Each of the questions we cover will build a strong foundation for you to move the dial on your passion, your business, what matters most to you, and your thought leadership. 

Do yourself this favor. 

Hit play. :)

Listen to "Marketing: Ethics, Biggest Mistakes, and Lessons Learned" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Psychology of Belonging In Marketing

The need to belong. 

To not just guess the words, 

But to join in the song. 

All along,

It’s what we’re searching for. 

Whether we pour our feelings in openness, 

Or keep them locked inside our secret box of silliness. 

Trombones and violens. 

Percussion of every persuasion. 

Couldn’t save a parade of boring. 

Pouring into a thirsty cup, 

will fill you up

Richer than hoarding gold

Ever could. 

Dragons should soar the sky, 

Not die for shiny metal. 

Settle? 

Never. 

Searching outside for the missing piece is an unrequited endeavor. 

It will leave you…

And then you’ll be wanting more. 

And more.

Your paper cup has a hole in it 

But what’s a flat tire

When you’re consuming fire. 

Scorched earth 

Isn’t the result of burning passion. 

It’s the consequence of individualistic sadness. 

Majestic, 

Prophetic, 

Angelic, 

Sound so bold, 

But quickly become dogmatic 

When all I see is me. 

We need to belong to something. 

Have you taken the time to write down your greatest and most important values? 

Have you traced them like a line and uncovered who buried them within you?

Uncover a great meaning, 

And you’ll have found the key. 

Belonging, 

It is one of the deepest, 

And most important, 

Of all the human needs.

P.S. 

I hope you enjoy this week’s episode. :) 

Listen to "The Psychology of Belonging In Marketing" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Purpose Driven Sales & Marketing With Cody May

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing, and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls, and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

Listen to "Purpose Driven Sales & Marketing With Cody May" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Authenticity, Personal Branding, and Flawesomeness with Dr. Natalia Wiechowski

In marketing, there are certain buzzwords that can be overused.  

‘Authenticity’ and ‘personal branding’ are two of those words. Especially when they’re in the same sentence. 

So when someone can actually demonstrate how to create an authentic personal brand, that is both refreshing and remarkable to me. 

This week’s guest, Dr. Natalia Wiechowski, does just that, while also giving us a blueprint on how to up our personal branding game.

Natalia’s story is truly remarkable. I’ll give you a teaser: 

If you had the top floor penthouse suite, the high-end clothes, the high power job – if you had acquired everything you had ever wanted… could you give it all up to answer a new calling?

During my interview with Natalia, she shares her journey on discovering her calling and how she found the courage to answer that call. 

For my marketers out there, Natalia is known by Inc. Magazine as the LinkedIn Marketing Unicorn, and is a Forbes Coaches council member. 

We take a deep dive into how you can grow your business, both by using LinkedIn and following strategies to create consistent leads. 

For my personal development enthusiasts, Natalia delivers powerful insights into how we can cultivate a growth mindset.

This interview will leave you with pages of notes on how you can take your business and your mindset to the next level. 

Do yourself this favor and listen to this one. 

Instagram

Linkedin

Listen to "Authenticity, Personal Branding, and Flawesomeness with Dr. Natalia Wiechowski" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.