Courageous Introspection Leads to Bold Creativity With Crystal Waddell

“Accomplishing goals is not success. How much you expand in the process is.”

This quote from Brianna Wiest perfectly explains this week’s episode.

This is the first interview I’ve done with a guest in almost a year.

So I’m super excited to share it with you.

Crystal was generous enough to be the first guest to experiment with the new episode format.

We both shared very personal stories from our lives & businesses.

Honestly, this is one of my favorite episodes.

Crystal is a genius SEO Content Marketer and the founder of Collage & Wood.

She is the co-host of the podcast Simple and Smart SEO Show.

You can learn more about her here.

I hope you enjoy this week’s episode!

P.S.

If you’re ready to unlock the doors to the marketing genius inside of you…

…then you’re a perfect candidate for our Immersion Program.

We don’t believe in spoon-feeding people answers.

We believe in giving you the tools & skills you need to discover your own solutions.

So if you’re ready to unleash the storyteller within you then come join us.

Here are the details:

https://tomearl.me/dcminvite

Listen to "Courageous Introspection Leads to Bold Creativity With Crystal Waddell" on Spreaker.

Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus

Original Air Date: February 22, 2021

The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale.

Deep listening + building lasting relationships will always = a fantastic customer experience. This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.

As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses.

Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.

‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days. 

Sadly, it often leads to a low-quality customer experience.  

What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place. 

That is because many businesses are willing to trade speed in exchange for real human touchpoints. 

Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers. 

Deep listening and having actual conversations with your customers are what Crysta believes will give you an unfair advantage over your competitors. 

Over this past year, Crysta has also developed, designed, and launched an app that is able to add even greater value to her customers. 

Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in. 

This was a very special episode. 

Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary. 

I promise you will walk away transformed after listening to this episode. 

Do yourself the favor. 

Hit play. 

.P.S.

You can follow Crysta on Instagram or watch her on YouTube.

You can check out my past episode with Crysta here.

http://tomearl.me/ct

Listen to "Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus" on Spreaker.

Ecommerce Marketing Strategies with Veena Gandhi

Original Air Date: August 13, 2020

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and me again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that, we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website.

tomearl.me/vg

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)

Mindset Matters. 

Simply stated, it’s because your perception is your reality. To combat negativity, you MUST change your thoughts to change your life.

On this week’s episode, we move beyond all the mindset cliches and what you think you know about it while we take a deep dive into the importance and methods of cultivating thoughts needed for a better and more successful life. 

I’m joined by two brilliant guests: LaShana aka Ms.West Creative Coach and Charlese - Girl at The Yellow Desk.

LaShana and Charlese share their personal stories and journeys, along with how they’ve learned to pivot, grow, and succeed despite life’s twists and turns. 

We also talked about how to build meaningful relationships, especially with your customers and the importance of active listening and research so that your audience feels seen and heard. 

Most importantly, we explored the way motivation follows movement and we covered what to do if you’re feeling stuck, burnt out, lost or frustrated so you can turn it around.

Charlese Latham is known as the Girl at the Yellow Desk. She was an entrepreneur in the beauty industry for over 20 years, but her inspiring story of resilience tells us how a devastating accident led to early retirement of the only career she knew and starting over again with a new business and life, with more success than ever.

Her strengths are Copywriting and Content Creation, especially for course launches and she absolutely loves to support other female entrepreneurs by taking away their overwhelm during busy launch seasons with her 3 steps to a 5-figure course launch system.

She’s been published in Entrepreneur.com, featured in Self Magazine, interviewed on dozens of podcasts, spoken on several summits, worked with multiple 6 and 7 figure client launches, is about to release her book, and has recently launched her very own course: Plan Your Best Launch, Ever!

You can connect with Charlese on Instagram @GirlattheYellowDesk and use the link in her profile to grab her FREE Social Media Templates for a 5 Figure Launch.

LaShana West aka Ms. West Creative Coach has been serving in the mental health field for over 20 years.  This is where she learned the importance of having true compassion and engaging in servant leadership.  All of these learning opportunities have positioned her to serve and step into a new direction by helping others in the creative and entrepreneurial field.  

With the mental health background coupled with the business acumen LaShana is able to help the "whole person".  LaShana believes that past unresolved trauma and imposter syndrome is a common barrier for most people no matter if you're a 9-5er or entrepreneur.  But with support and accountability you can do ANYTHING that your heart desires!

You can connect with LaShana on her website: www.mswestcreativecoach.com or text the word ‘Mindset’ to 678-336-7756 and she’ll send you her best tips!

👉 I promise you, THIS is an epic episode, you won’t be the same after. 

🎧 Listen HERE.

Listen to "Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

How to Succeed With Ads Without Breaking The Bank

You need a huge budget to make an impact using ads.

This is one of the biggest misconceptions I come across. 

The truth is - with as little as $1 a day - you can get into the paid ads game. 

My mission is to get more people like you - impact-driven businesses - to start working on their FB & IG ads funnel. 

In this week’s episode, I pull back the curtain and share the ad strategy that we’ve been perfecting over these past 18 months. 

The title says it all:  

“How to Succeed With Ads Without Breaking The Bank”

By the end of this episode, you’ll have taken a giant leap forward towards creating an ad campaign that consistently generates high quality leads. 

Specifically, I show you how to tap into the power of relationships, and apply it to marketing. 

Storytelling + Dialed In Messaging = A Winning Ad Campaign. 

Let’s get started on creating yours! 

Listen to "How to Succeed With Ads Without Breaking The Bank" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves

This one is for everyone who has something important to share, but are doubting themselves.

For those hiding their gifts…

Their vision…

Their passion…

Whether out of fear, 

Worry, 

Trauma, 

Or that lying feeling of unworthiness. 

This one is for you.

You are brilliant. 

You are enough. 

You matter. 

What you have to say is exactly what someone, somewhere, in this very moment, needs to hear. 

That video you’re thinking about recording…

That course you’re thinking about launching…

That podcast you’re considering starting…

Those words you're itching to start writing…

They are the key someone is looking for to unlock a new essence of greatness. 

In case you needed that extra push.

This one is for you.

My guests this week - Jeanne DeClue & Imari Graves - are here for you. 

And they want to share this reminder: 

Give The People What They Want 

Hint: It’s You

If that doesn’t do it for you.  Let’s drop the bios. 

Jeanne (genie) DeClue is a content strategist who thrives in driving campaigns and products for retail and CPG businesses, software companies, and online publishers. For over 10 years, she’s helped both small business and enterprise platforms solve creative problems and improve user experiences.

Imari Graves is a blogger, social media, and digital marketing specialist. She’s been featured in media outlets like voyage ATL magazine and WALB news 10 in Albany, GA. Her mission is to help small business owners create time and money-saving strategies to take their businesses to the next level.

This is one of my favorite episodes of 2021. 

Do yourself this favor. 

Hit play on this one. 

Dive in. 

And remember: 

You Rock. 

Listen to "Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus

The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale. 

Deep listening + building lasting relationships will always = a fantastic customer experience. 

This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.  

As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses. 

Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.

‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days. 

Sadly, it often leads to a low-quality customer experience.  

What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place. 

That is because many businesses are willing to trade speed in exchange for real human touchpoints. 

Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers. 

Deep listening and having actual conversations with your customers is what Crysta believes will give you an unfair advantage over your competitors. 

Over this past year, Crysta has also developed, designed and launched an app that is able to add even greater value to her customers. 

Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in. 

This was a very special episode. 

Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary. 

I promise you will walk away transformed after listening to this episode. 

Do yourself the favor. 

Hit play. 

P.S.

You can follow Crysta on Instagram or watch her on YouTube

You can check out my past episode with Crysta here. 

Listen to "Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Ecommerce Marketing Strategies with Veena Gandhi

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and I again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website - http://digitalstreetau.com/.

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

My First 7-Figure Year With Crysta Tyus

In this week's episode, there were multiple goosebump moments of pure awesomeness. I talked with Crysta Tyus who is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy and build multiple 6-figure businesses. 

Crysta shared her incredible story of experiencing homelessness and living out of her office building with her 2 kids,  and then doing a complete 180-degree turn and closing on the million-dollar home that she's moving into in 2 days. Then, after our minds were blown from that amazing journey, she then gave us the goods for free and told us exactly how she did it!

For Crysta it all started with envisioning the type of person she wanted to become, being intentional about self-care and surrounding herself with successful people who sounded like her and vibed with her. She developed a strategy for business growth and outlined tactical ways to niche down and become an online celebrity. In our talk, we discuss what Black History Month and representation mean to her, and Crysta shares what adventure looks like in her life in 2020.

If you are interested in making this year your most abundantly successful year ever, you won't want to miss hearing how Crysta is manifesting her first 7-figure year ever. 

You can follow crysta on instagram or watch her on youtube.

Listen to "My First 7-Figure Year With Crysta Tyus" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.