Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)

Mindset Matters. 

Simply stated, it’s because your perception is your reality. To combat negativity, you MUST change your thoughts to change your life.

On this week’s episode, we move beyond all the mindset cliches and what you think you know about it while we take a deep dive into the importance and methods of cultivating thoughts needed for a better and more successful life. 

I’m joined by two brilliant guests: LaShana aka Ms.West Creative Coach and Charlese - Girl at The Yellow Desk.

LaShana and Charlese share their personal stories and journeys, along with how they’ve learned to pivot, grow, and succeed despite life’s twists and turns. 

We also talked about how to build meaningful relationships, especially with your customers and the importance of active listening and research so that your audience feels seen and heard. 

Most importantly, we explored the way motivation follows movement and we covered what to do if you’re feeling stuck, burnt out, lost or frustrated so you can turn it around.

Charlese Latham is known as the Girl at the Yellow Desk. She was an entrepreneur in the beauty industry for over 20 years, but her inspiring story of resilience tells us how a devastating accident led to early retirement of the only career she knew and starting over again with a new business and life, with more success than ever.

Her strengths are Copywriting and Content Creation, especially for course launches and she absolutely loves to support other female entrepreneurs by taking away their overwhelm during busy launch seasons with her 3 steps to a 5-figure course launch system.

She’s been published in Entrepreneur.com, featured in Self Magazine, interviewed on dozens of podcasts, spoken on several summits, worked with multiple 6 and 7 figure client launches, is about to release her book, and has recently launched her very own course: Plan Your Best Launch, Ever!

You can connect with Charlese on Instagram @GirlattheYellowDesk and use the link in her profile to grab her FREE Social Media Templates for a 5 Figure Launch.

LaShana West aka Ms. West Creative Coach has been serving in the mental health field for over 20 years.  This is where she learned the importance of having true compassion and engaging in servant leadership.  All of these learning opportunities have positioned her to serve and step into a new direction by helping others in the creative and entrepreneurial field.  

With the mental health background coupled with the business acumen LaShana is able to help the "whole person".  LaShana believes that past unresolved trauma and imposter syndrome is a common barrier for most people no matter if you're a 9-5er or entrepreneur.  But with support and accountability you can do ANYTHING that your heart desires!

You can connect with LaShana on her website: www.mswestcreativecoach.com or text the word ‘Mindset’ to 678-336-7756 and she’ll send you her best tips!

👉 I promise you, THIS is an epic episode, you won’t be the same after. 

🎧 Listen HERE.

Listen to "Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.