Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

The Art & Science of Storytelling

You know that feeling at the end of a Netflix episode where you MUST find out what happens next? It makes you skip the end credits to get straight to the next episode and if there isn’t one… 

….you immediately google release dates of the next season because you just. can’t. wait. 

Why does that happen? 

The answer might surprise you…

There’s actually a neurobiological reaction that takes place within us called the ‘cliffhanger effect.”

So what does this mean for our work?

There’s an art to telling a great story. And at the same time, there is a science to what happens within our nervous system when we experience a great story. 

So every great storyteller must master both the art and science of storytelling. 

Whether you’re planning a presentation at work, raising money for your nonprofit, creating a movement for an important cause, or trying to connect with your customers…

...it all comes down to good storytelling. 

In this week’s episode, I share with you 3 ways you can improve your storytelling skills. 

And how the 3 neurobiological reactions these storytelling tactics will create within your audience members. 

Tune in to learn the biggest secrets of good storytelling you don’t know yet...

Let’s do it. 

Listen to "The Art & Science of Storytelling" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Your Perfect Day

Peace to you all. I hope you are all doing well and staying healthy in heart, mind and body. Here we are again for another week of our “Manifesting Your Adventure” series. 

Before you go on, for you to get the most value out of this episode, check out the previous 4 weeks’ episodes. We began the series on March 9th and I hope you’ll get a lot of peace from journeying with us through each of the first 4 parts of the journey.

This week in your adventure, we talk about your perfect day.  There has been much research, data and so many success stories of the growth that happens when you get clear about what you want to create. When you can envision this perfect day, you start to bring it to life.

You bring your adventure to life through your reticular activating system, your RAS, or through the joy that you get from envisioning that becomes the fuel that allows you to move towards that perfect day.

We want to make sure that what you are creating in your adventure aren’t goals or desires based upon what may have been instilled in you by others or things you envisioned a long time ago and may not be reflective of what you want to create now.  We are going to get specific in creating your adventure by starting with creating one perfect day.

This is a very fun workshop; one of my favorites and I go through this exercise with all of my 1-on-1 clients. I hope you’ll enjoy it as much as I do. 

Fam, make sure to go back to the last 4 episodes before you go through this one. If you’d like to go through the rest of the 7-day program, I’m giving you the gift of 30 days free of T.H.E. Celebration Academy membership. As a member, you receive access to all of our classes and are able to participate in the monthly live workshop that is exclusively for members.

 Visit tomearl.com/manifest to start your 30 free days. 

Listen to "Your Perfect Day" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Celebrating Failure

Peace to you all. I hope you are all doing well and staying healthy in heart, mind and body. Thank you for joining me for another week of our “Manifesting Your Adventure” series. Did you get to check out the previous 3 weeks’ episodes? If not, please go back to the first installment in this series, which came out on March 9th and listen to the first 3 before joining us on this week’s adventure.

This week’s episode is called “Celebrating Failure.” Why should we spend time talking about failure when what we really want is to succeed?

All successful people have a great relationship with failure. Whether you’re an inventor, a founder or a musician, there are going to be many steps along the way where you are going to experience setbacks. 

On this week’s episode, we explore ways we can celebrate failure. When we are taking risks, envisioning, creating change, and putting ourselves out there, creating a healthy relationship with failure is really important. When we try something new or strive to live our best life, we are inevitably setting ourselves up to experience moments where we stumble or fall short, and the mindset we have in those moments will influence how we move forward.

This week’s episode is a workshop that walks us through how we can create a growth mindset and a healthy relationship with failure so that when we reach these inevitable failures in our journey, that they don’t set us back or make us doubt ourselves and our dreams.

Together, we break down what we have been taught failure means, and then create our own fresh definition through working through some intentional exercises. 

Make sure to go back to the last 3 episodes before you go through this one. If you’d like to go through the rest of the 7-day program, I’m giving you the gift of 30 days free of T.H.E. Celebration Academy membership. As a member, you receive access to all of our class and are able to participate in the monthly live workshop that is exclusively for members.

 Visit tomearl.com/manifest to start your 30 free days.

Listen to "Celebrating Failure" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Real Talk Project and Gender Justice With Amreen Karmali

Today, I talk to educator Amreen Karmali about the power of education and founding The Real Talk Project. Amreen and I mostly discuss gender justice, allyship, intersectionality, and approaching difficulty with creativity and love. We also ponder ideas of shame and guilt and how they play into both approaching patriarchy and patriarchy itself.

Amreen Karmali has been an educator and organizer for over 15 years. She spent 10 years as a middle school science teacher and holds a Masters in Science Education from CSULA. She has also facilitated a Young Empowered Women's class and a Student Organizing class, which melded her passions for all things justice-oriented with her love for teaching.  

This past year, Amreen left the traditional classroom to start The Real Talk Project, where she combines her understanding of contemporary schooling with critical lens to provide educators and community members with spaces where they can tackle ways in which patriarchy, white supremacy, and other forms of injustice manifest themselves in schools and relationships while working towards creating new ways of teaching and being together. She is also a founding member of The People’s Education Movement - Los Angeles, and is passionate about spreading health, healing, and joy to both her students and the community around her.

Learn more about the Real Talk Project by visiting its webpage.

Listen to "The Real Talk Project and Gender Justice With Amreen Karmali" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.