Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Purpose Driven Sales & Marketing With Cody May

Original Air Date: April 12, 2021

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

tomearl.me/cm

Listen to "Purpose Driven Sales & Marketing With Cody May" on Spreaker.

Ecommerce Marketing Strategies with Veena Gandhi

Original Air Date: August 13, 2020

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and me again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that, we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website.

tomearl.me/vg

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

Why I Love FB and IG Ads (And You Will Too)

You may have heard that Facebook Ads are the best thing to get a high volume of fresh leads on repeat for your business. Or you may have heard just the opposite. 

I’ve heard people say they aren’t predictable, they are too expensive, or it’s not a path worth going down at all.

I don’t mean to disagree with you or someone you know, but I LOVE Facebook and Instagram Ads. And I can tell you exactly why.

This is a confusing subject for so many, but I’m ready to help clear some things up for you.

Two questions submitted on this subject led to the creation of this very episode and I answer them just for you.

👉 When you started your Facebook ad agency and then later your Facebook Ads course, how did you overcome your fear of starting a new venture?

👉 Why are you passionate about doing ads?

I have to tell you, my friend. It’s easy to talk about something I love so much. 

Ready to hear why? Let’s go!

Listen or watch here.

Listen to "Why I Love FB and IG Ads (And You Will Too)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Purpose Driven Sales & Marketing With Cody May

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing, and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls, and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

Listen to "Purpose Driven Sales & Marketing With Cody May" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Ecommerce Marketing Strategies with Veena Gandhi

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and I again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website - http://digitalstreetau.com/.

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Building a Digital Community with Matt Sedillo

A few weeks ago, I was interviewed by Matt Sedillo about how to launch and/or grow your business online. Especially with everything in the world happening right now, more and more people are looking for ways to generate income through their art, side hustle, or business.

In addition to sharing some really actionable advice, Matt also asked me some great questions on my origin story and how I came to launch my Facebook ads agency.  

Whether you’re looking for tools to level up your marketing skills or are curious to learn more about my story, I know you’ll get a lot out of this episode!

Listen to "Building a Digital Community with Matt Sedillo" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Funemployment and Redefining Success With Janna Hall

This week I’m joined by Janna Hall, a Richmond, VA native and CEO of Leap Innovative Group, a digital marketing and brand development agency. Janna began her career in digital marketing when she relocated to New York City in 2011, working at agencies and large non-profits. In February 2016, Janna decided to bring her experience to her hometown by starting her own company to provide strategy development, execution, and copywriting services to local and national brands.

Janna’s passion for entrepreneurship inspired her to launch Funemployed, a brand, community and movement that provides resources to educate & connect dreamers who are monetizing their passion and working to do what they love full-time. With her platform, Janna mentors local youth while teaching them employable skills and plants seeds of entrepreneurship. 

On this episode, we discuss her journey from what appeared to be “living her best life” in New York to actually having the courage to put her real dreams into action with her own company. We also talk about what it takes to get to the ultimate state of self-awareness to determine the kind of life you want to live, and how to take steps to achieve exactly that. Above all, Janna believes that success should be measured not by societal standards and pressure, but by our willingness to take the leap and cultivate the life of our wildest dreams. 

You can find the Medium article where I met Janna here (5 Things Beyonce Taught Us about Building a Brand). Her digital marketing agency, including Funemployed, can be found here.

Listen to "Funemployment and Redefining Success With Janna Hall" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.