industry

Is A.I. Created Art Alarming or Authentic?

Imagine you’re a digital artist and the work of art that wins first place in your category is created through the use of A.I.

Would that change how you feel?

Would it feel like cheating?

What if you’re a business coach and lose a customer, not to another coach…

…but to an A.I. algorithm that can receive questions and give customized advice better than you.

Would that change how you feel?

Right now someone somewhere is working on a piece of tech or an invention that will make your business absolute.

Is that alarming? Fear inducing?

Or is that just business?

This is not theoretical or just a fun intellectual exercise.

This is reality.

We like to think that it will always be someone else’s business…

Or someone else’s industry…

Or someone else’s skill that will be made absolute by an invention or new technology.

When in reality we are all susceptible to the laws of change.

So how do we address this?

First - talk to your therapist about the emotions that come up -  they are an opening to healing.

Second - let’s talk about how to use the momentum of change to launch you into even greater heights than your current comfort zone.

All that plus some fun stories and the occasional ramble by yours truly.

That is if you dare to take the wild leap into the adventure that is this week’s episode.

And yes this is a brand new never before-released episode.

I hope you enjoy it at least 3% as much as I did recording it. 😂

Then again…to be honest I don’t think anyone listens to my podcast other than my bestest of friends.

And they listen in just so they can lovingly mock my podcast voice anytime we hang out. 😂

Well, there you have it.

This week’s write-up.

Give it a listen.

I double dare you.

P.S.

This was not written using A.I.  Maybe you can tell. 😂

P.S.S.

If you’re really feeling adventurous then I invite you to join the experiment & intentional community that I have just launched.

It is the first time ever that  I’m sharing my marketing playbook & the propriety storytelling & relationship-building ads system that I’ve created.

And if you’re short on cash flow but filled to the brim with ambition then I have good news:

We have “pay-what-you-can” scholarships available to anyone who needs it. 

So if you’re up for learning how to run ads like a storyteller fueled by empathy & courage then check out the details here:

https://tomearl.me/dcminvite

Peace and Blessings, 

Tom Earl

Purpose Driven Sales & Marketing With Cody May

Original Air Date: April 12, 2021

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

tomearl.me/cm

Ecommerce Marketing Strategies with Veena Gandhi

Original Air Date: August 13, 2020

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and me again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that, we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

  • How to build audience personas for your Facebook ads.

  • The importance of data, and how to analyze it. 

  • How to set up your creative strategy for an ads campaign. 

  • Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

  • The importance of testing your ads and campaigns.

  • How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website.

tomearl.me/vg

Writing Emails That Convert with Samar Owais

Original Air Date: May 18, 2018

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

- Entrepreneurial mindset

- How to overcome challenges and adversity, especially when trying to pivot from one job to the next

- Owning your identity especially in the face of bias and/or discrimination

- Activating your innate power

- Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 

You can get in touch with Samar from her website.

Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)

Mindset Matters. 

Simply stated, it’s because your perception is your reality. To combat negativity, you MUST change your thoughts to change your life.

On this week’s episode, we move beyond all the mindset cliches and what you think you know about it while we take a deep dive into the importance and methods of cultivating thoughts needed for a better and more successful life. 

I’m joined by two brilliant guests: LaShana aka Ms.West Creative Coach and Charlese - Girl at The Yellow Desk.

LaShana and Charlese share their personal stories and journeys, along with how they’ve learned to pivot, grow, and succeed despite life’s twists and turns. 

We also talked about how to build meaningful relationships, especially with your customers and the importance of active listening and research so that your audience feels seen and heard. 

Most importantly, we explored the way motivation follows movement and we covered what to do if you’re feeling stuck, burnt out, lost or frustrated so you can turn it around.

Charlese Latham is known as the Girl at the Yellow Desk. She was an entrepreneur in the beauty industry for over 20 years, but her inspiring story of resilience tells us how a devastating accident led to early retirement of the only career she knew and starting over again with a new business and life, with more success than ever.

Her strengths are Copywriting and Content Creation, especially for course launches and she absolutely loves to support other female entrepreneurs by taking away their overwhelm during busy launch seasons with her 3 steps to a 5-figure course launch system.

She’s been published in Entrepreneur.com, featured in Self Magazine, interviewed on dozens of podcasts, spoken on several summits, worked with multiple 6 and 7 figure client launches, is about to release her book, and has recently launched her very own course: Plan Your Best Launch, Ever!

You can connect with Charlese on Instagram @GirlattheYellowDesk and use the link in her profile to grab her FREE Social Media Templates for a 5 Figure Launch.

LaShana West aka Ms. West Creative Coach has been serving in the mental health field for over 20 years.  This is where she learned the importance of having true compassion and engaging in servant leadership.  All of these learning opportunities have positioned her to serve and step into a new direction by helping others in the creative and entrepreneurial field.  

With the mental health background coupled with the business acumen LaShana is able to help the "whole person".  LaShana believes that past unresolved trauma and imposter syndrome is a common barrier for most people no matter if you're a 9-5er or entrepreneur.  But with support and accountability you can do ANYTHING that your heart desires!

You can connect with LaShana on her website: www.mswestcreativecoach.com or text the word ‘Mindset’ to 678-336-7756 and she’ll send you her best tips!

👉 I promise you, THIS is an epic episode, you won’t be the same after. 

🎧 Listen HERE.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Getting Deep, Ugly & Honest With Your Spirituality + Money Blocks With VibeQueen and Suki Eleuterio

“Your business will be as successful as your mindset will allow you to.” 

This was one of the themes that this week's episode is centered around.

My guests - VibeQueen and Suki Eleuterio - believe business and spirituality go hand in hand. 

This episode is a timely reminder that you are perfect as you are.

Your business isn’t a vehicle by which we can prove our worthiness.

You’re already worthy - just as you are

Suki and VibeQueen explored how to process and move through our money stories, our self-image, and our limiting beliefs.

Suki Eleuterio is a spiritual and business coach focusing on helping people harness their creative energy to create the life and business their SOUL desires. She is also an award winning blogger, podcaster, wife, and mommy.

You can follow her on IG here

VibeQueen is an artist who has been in the music industry for 15+ years. Her mission is to entertain while uplifting her audience through guided meditation, self-awareness, and sharing her journey through her music, blog, and podcast Vibe Talk Awaken. 

You can follow her on IG here

 This conversation was so empowering. 

Do yourself this favor.

Hit play. 

EP_4 post.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Purpose Driven Sales & Marketing With Cody May

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing, and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls, and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

collage_post.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Ecommerce Marketing Strategies with Veena Gandhi

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and I again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

  • How to build audience personas for your Facebook ads.

  • The importance of data, and how to analyze it. 

  • How to set up your creative strategy for an ads campaign. 

  • Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

  • The importance of testing your ads and campaigns.

  • How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website - http://digitalstreetau.com/.

Veena podcast.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Writing Emails That Convert with Samar Owais

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

  • Entrepreneurial mindset

  • How to overcome challenges and adversity, especially when trying to pivot from one job to the next

  • Owning your identity especially in the face of bias and/or discrimination

  • Activating your innate power

  • Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 
https://samarowais.com/

Samar Owais podcast.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.