Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)

Mindset Matters. 

Simply stated, it’s because your perception is your reality. To combat negativity, you MUST change your thoughts to change your life.

On this week’s episode, we move beyond all the mindset cliches and what you think you know about it while we take a deep dive into the importance and methods of cultivating thoughts needed for a better and more successful life. 

I’m joined by two brilliant guests: LaShana aka Ms.West Creative Coach and Charlese - Girl at The Yellow Desk.

LaShana and Charlese share their personal stories and journeys, along with how they’ve learned to pivot, grow, and succeed despite life’s twists and turns. 

We also talked about how to build meaningful relationships, especially with your customers and the importance of active listening and research so that your audience feels seen and heard. 

Most importantly, we explored the way motivation follows movement and we covered what to do if you’re feeling stuck, burnt out, lost or frustrated so you can turn it around.

Charlese Latham is known as the Girl at the Yellow Desk. She was an entrepreneur in the beauty industry for over 20 years, but her inspiring story of resilience tells us how a devastating accident led to early retirement of the only career she knew and starting over again with a new business and life, with more success than ever.

Her strengths are Copywriting and Content Creation, especially for course launches and she absolutely loves to support other female entrepreneurs by taking away their overwhelm during busy launch seasons with her 3 steps to a 5-figure course launch system.

She’s been published in Entrepreneur.com, featured in Self Magazine, interviewed on dozens of podcasts, spoken on several summits, worked with multiple 6 and 7 figure client launches, is about to release her book, and has recently launched her very own course: Plan Your Best Launch, Ever!

You can connect with Charlese on Instagram @GirlattheYellowDesk and use the link in her profile to grab her FREE Social Media Templates for a 5 Figure Launch.

LaShana West aka Ms. West Creative Coach has been serving in the mental health field for over 20 years.  This is where she learned the importance of having true compassion and engaging in servant leadership.  All of these learning opportunities have positioned her to serve and step into a new direction by helping others in the creative and entrepreneurial field.  

With the mental health background coupled with the business acumen LaShana is able to help the "whole person".  LaShana believes that past unresolved trauma and imposter syndrome is a common barrier for most people no matter if you're a 9-5er or entrepreneur.  But with support and accountability you can do ANYTHING that your heart desires!

You can connect with LaShana on her website: www.mswestcreativecoach.com or text the word ‘Mindset’ to 678-336-7756 and she’ll send you her best tips!

👉 I promise you, THIS is an epic episode, you won’t be the same after. 

🎧 Listen HERE.

Listen to "Mindset Matters With Lashana (Ms. West Creative Coach) and Charlese (Girl at The Yellow Desk)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Art & Science of Storytelling

You know that feeling at the end of a Netflix episode where you MUST find out what happens next? It makes you skip the end credits to get straight to the next episode and if there isn’t one… 

….you immediately google release dates of the next season because you just. can’t. wait. 

Why does that happen? 

The answer might surprise you…

There’s actually a neurobiological reaction that takes place within us called the ‘cliffhanger effect.”

So what does this mean for our work?

There’s an art to telling a great story. And at the same time, there is a science to what happens within our nervous system when we experience a great story. 

So every great storyteller must master both the art and science of storytelling. 

Whether you’re planning a presentation at work, raising money for your nonprofit, creating a movement for an important cause, or trying to connect with your customers…

...it all comes down to good storytelling. 

In this week’s episode, I share with you 3 ways you can improve your storytelling skills. 

And how the 3 neurobiological reactions these storytelling tactics will create within your audience members. 

Tune in to learn the biggest secrets of good storytelling you don’t know yet...

Let’s do it. 

Listen to "The Art & Science of Storytelling" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Feel All The Feelings (Without Toxic Positivity)

Feel all of the feelings. 

Even the ones that feel messy. 

Or don’t fit neatly into a polished box of positivity. 

Create your own paintings. 

Express your unique style. 

They’ll tell you:

To put on a smile,

Take the stage, 

Work the gimmick, 

Wear the mask of plastic happiness. 

It’s what they want to see...

The spectators. 

The followers. 

The audience. 

Do it for the show.

The hallowed accolades

Followed by the inevitable silence. 

Artificial lights that glowed begin abruptly fade. 

When will we come home to the movement inside us? 

The honesty behind the performance. 

The fuel. 

The sadness. 

The fire. 

The heaviness. 

The energy. 

The struggle. 

The ignition. 

The pain. 

Feelings are feelings when we let ourselves feel them. 

Trapped inside a lie of good vibes 

It’s the farce that starts to tear us apart. 

An elephant’s painting, 

Words created by AI. 

Without the:

Worry or 

anxiety... 

Sans the risk, 

Of ridicule

And rejection…

Creation without risk is imitation. 

It’s the vulnerability that makes it creativity. 

Feeling all the feelings. 

It’s not easy. 

But it sure beats the drudgery

Of pretending. 

Feeling all the feelings

Is human.

Feeling all the feelings 

Is you and me

Being. 

P.S. 

I hope you enjoy this week’s episode: Feel All The Feelings (Without Toxic Positivity) 

Listen to "Feel All The Feelings (Without Toxic Positivity)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Finding Purpose Makes You Unstoppable With Jaye Washington

“Finding your purpose will make you unstoppable.” 

When Jaye Washington invoked this mantra I knew it had to be the title of this week’s episode. 

Having a north star amidst the storms of life can make all the difference. 

With all the clutter of social media, the year 2020 has been, and the ups and downs of just living, discovering what our inner-compass is can be easier said than done. 

That is why I am so grateful Jaye has joined us as this week’s guest. 

Jaye is an expert at creating a transparent and uncut safe space for all things adulting.  

Whether it is through her podcast (The School of Life), her online academy (The School of Life Academy), or as the CEO and Chief Communications Consultant at The Savvy

Solution - Jaye expertly delivers the kind of advice you write on sticky notes and stick to your mirror. 

At the heart of this episode is Jaye’s insights on we can translate pain into purpose. 

Jaye also speaks on the importance of giving yourself grace, embracing who you are as an individual, and role models we can look to for inspiration. 

Touching upon her experience as a CEO, Jaye also shared some valuable advice on running a business, managing a team, marketing your key message, and connecting with your audience. 

She shared with us her 4 Step Strategy Formula for Creating Your Business Strategy. 

And this is just the tip of the iceberg. 

I’m telling you - this episode with Jaye is fire. 

Do yourself a favor. 

Get ready. 

Then hit play. 

Here we go. 

You can know more about Jaye at Thesavvysolutionllc.com  and on instagram at @missjaye 

Listen to "Finding Purpose Makes You Unstoppable With Jaye Washington" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Living Your Most Pleasurable Life With Kimra Luna

Imagine you have a million dollar business. 

Imagine you have a multi-million dollar business that took you years to build.  

Everyday you get to empower amazing people.

You’re living the dream. 

And loving it. 

Until one day - you’re not. 

Inside you start to feel a calling to serve a new mission. 

That inner-voice grows until it becomes a choir singing it is time to change direction. 

Would you have the courage to walk away from this super successful company that has brought you notoriety, wealth, and an enormous audience? 

This was the crossroads this week’s guest, Kimra Luna, found herself about a year ago. 

If you Google ‘Kimra Luna’ you’ll find a number of articles, including Forbes and Business Insider, detailing Kimra’s journey from “Welfare To $1M [Business Owner].”

As someone who has been in the entrepreneur community for a decade, Kimra’s name was one of the first you’d come across when looking for tips to start your business. 

A few months ago, I was on Facebook and saw Kimra post a Google drive folder that gave everyone complete access to her entire course curriculum, modules and resources. 

Previously you would have paid thousands of dollars to access this kind of content from Kimra. 

And now - it was all there - with the message from Kimra that she is leaving the business coaching world and embarking on her new mission a cosmic sensuality coach and pleasure activist.

I immediately messaged Kimra asking if she’d be open to sitting down for an interview to share her story and her journey. 

As you meant imagine - this turned out to be one of my favorite interviews of all time. 

Yes - Kimra shares details on what led to her decision. 

But the majority of this episode goes all in on the vital, important, and necessary mission and business that Kimra has launched. 

We talked about healing from trauma, sex, love, relationships, music, sensuality, self-love and activism.  Topics she covers every week on her podcast and Youtube channel.

Kimra took a deep dive into the core component of her new signature program - 30 Days of Slowing The Eff Down - and you discover your deepest desires, connect with your personal pleasure and shed the shame so you can channel your inner creatrix and live the life you deserve. 

I’m telling you - this episode is a must-listen!

Please do yourself the favor if absorbing the knowledge, compassion and tools Kimra openly shares during this episode. 

Alright.  This was the longest writeup ever - I know. 

Time to stop reading and start listening. 

Hit play.

Here we go.  

You can find her works at kimraluna.com or on Instagram at @kimraluna

Listen to "Living Your Most Pleasurable Life With Kimra Luna" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

A Q&A Session With Close Friends

In this week’s episode, I host a special Q&A session with some of my awesome friends for an intimate and engaging opportunity. I allow my friends to ask any questions they like - including questions around politics, privilege in the coaching space, how to grow an audience as a musician, advice for creatives about how to get over the feeling of vulnerability when you’re putting out new work, how to decide which social media platforms to leverage if you have limited time and more. 

What I love about Q&A sessions is that you are sure to find some clarity related to questions that you’ve also been wondering. 

Q&A is my favorite form of content because instead of general advice, I can provide specific and nuanced feedback according to the asker’s concerns. I enjoy hearing the range of topics my friends are working on.

If any questions come up for you be sure to reach out on social media or email me at tom@tomearl.com.  

For our next Live Q&A session, visit - www.tomearl.com/events 

Guests: 

Sadiya Sassine IG - @sadiyasassine

@yummy.online

Samia Bano

Grant Hartwell IG - @grantsyourguy

Women’s Mosque

Listen to "A Q&A Session With Close Friends" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Let’s Talk Social Media

This week’s episode is a replay of a working session with creatives, entrepreneurs, side hustlers and folks from the non-profit community discussing strategies to maximize their success. We talked about using social media and Facebook ads to build a targeted audience, connecting with their supporters online, and sustaining an income while following their passion. 

From starting a podcast to building a following on Instagram to publicizing your art using social media, this episode covers it all. I am so grateful to these participants for stepping into their vulnerability and passions in our conversation, and allowing me to share it with you. 

For more information about the next creative session, visit tomearl.com/events  LINK HERE. 

Listen to "Let’s Talk Social Media" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Social Media for Entrepreneurs, Creatives and Side Hustlers Q and A Replay

This week’s episode is a replay of a ‘Social Media for Entrepreneurs, Side Hustlers and Creatives’ Q&A session that I hosted a while back. It’s a great one for anybody interested in making an impact and income while doing what you love. Especially if you’re looking to use social media to build a brand, business and community.

A lot of awesome questions were asked that I bet you have too. They ranged from how to start a podcast, how to grow your audience on IG, how to run Facebook Ads, what to do if you don’t have a focus or know what you want your business to be, and lots of other awesome ones.

Q&A is my favorite form of content because rather than the given feedback being general advice, it is specific and nuanced according to the asker’s concerns. This session was no exception.

If any questions come up for you be sure to reach out on social media or email me tom@tomearl.com.  

Would you like access to the Social Media Toolkit that I mention in this episode? Head to tomearl.me/toolkit.

For our next Live Q and A session, visit - tomearl.com/events.

Listen to "Social Media for Entrepreneurs, Side Hustlers and Creatives Q and A Replay" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.