Original Air Date: October 12, 2020
Communication is a top-shelf skill that every entrepreneur must master.
If you have an important mission, movement, product, or business, the ability to connect with your audience is vital.
Verbal and nonverbal communication is absolutely essential.
But what is often overlooked is copywriting.
Copywriting, and the ability to move people with your words, is so crucial.
Are you with me?
Because if so, we’re in luck.
This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself.
Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.
Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity.
Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.
This episode is about more than just the written word.
We also go all in on the importance of mindset, courage, and emotional intelligence.
I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level.
Jo offers advice on all of this and more.
I’m telling you, this episode is packed with holistic insights and action steps you can take right now.
