Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Confident Compassion & Thoughtful Ambition with London Jones and Rayesa Gheewala

As the US heads into the Thanksgiving season, it’s a great reminder for all of us to stop for a minute and reflect on what we’re grateful for.

Because there’s always something, especially the more you dive in.

On this VERY special Deeper Gratitude episode, we’re talking with our amazing guests Rayesa Gheewala and London Jones about what we’re each thankful for now, in this moment, and what we can do with that.

Because gratitude is best followed up with intentional actions. Thoughtful ambition. And confident compassion.

We asked questions like:

• Where are you going deeper in your life? 

• What do you want people to go deeper on?

• What are you grateful for right now?

• What is your invitation to those who are listening to this episode?

Rayesa Gheewala is a coach for women, helping them to find life after divorce. She created The Divorced Muslimah Network - a sanctuary for sisters who are divorced, or in the process, providing safety and support and helping to restore self esteem and confidence while rebuilding lives.

Rayesa describes herself as authentic, clear, patient, compassionate, confident, and resilient. She described our conversation as epic. 

Connect with Rayesa by starting at: Rayesagheewala.com

London Jones is a leader in the Black Equity Collective, working to normalize a culture of trust, collaboration, mutual respect and shared accountability, committed to building a future where Black organizations, families and communities thrive. 

She describes herself as thoughtful, ambitious, sensitive, complex, curious, and playful. She told us this conversation took her on a journey.

Hangout with London on Instagram.

You’ll find yourself inspired to share in the appreciative spirit and energy created here.

Ready to jump on in?

🎧 LISTEN now.

Listen to "Confident Compassion & Thoughtful Ambition with London Jones and Rayesa Gheewala" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Disability Awareness & Making An Impact With Catarina Rivera

How often have you reflected upon your biases, assumptions and misunderstanding of disabled people?

This week we are joined by DEI consultant and stigma smasher Catarina Rivera.

Caterina is the founder of Blindish Latina, a platform smashing disability stigmas through storytelling, advocacy, and training.

She is also a member of Respect Ability's National Disability Speakers Bureau.

Catarina illuminates this important conversation and provides knowledge and actions we can all take and shares with us about the many twists and turns she has taken on her own journey.

As we celebrate Disability Employment Awareness Month and Latin Heritage Month, it’s appropriate to listen as Caterina shares with us ways we can work to be more inclusive 365 days of the year.

Honestly, I learned so much during this interview.

🎧 Ready to listen? Let’s go!

You can watch or listen here: www.tomearl.me/cr

Follow Catarina on Instagram.

Learn more on her website.

Listen to "Disability Awareness & Making An Impact With Catarina Rivera" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.