Facebook & Instagram Ads Reflections With Nickey Rautenberg & Tom Earl

Do you use paid ads for digital marketing? Should you?

On this week’s episode, I’m joined by a brilliant marketer, Nickey Rautenberg Norrish, as we discuss the ever controversial topic of… paid Instagram and Facebook Ads.

This topic has so many layers, it was fun unpeeling them by reflecting on best practices and past .

Most people don’t know that with a low budget ad spend, they can be getting 25x the clients vs. organic reach… and with a lot less effort. 

But so many are unsure of the unknown, have heard horror stories of ads being rejected, or just don’t know where to begin.

That’s why Nickey and I really get into the science of ads and how to use them, with tips on what you should do next to get started or optimize what you’re already doing.

I get the honor of working with Nickey through my Facebook Ads agency - THE Celebration Media, so I can say she’s truly an expert I trust!

🎧 Ready to listen? Let’s go!

You can watch or listen here: www.tomearl.me/nickey

Wanna know more? Follow Nickey on instagram.

​​Listen to "Facebook & Instagram Ads Reflections With Nickey Rautenberg & Tom Earl" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Complex Connection and Unrestrained Release With Andrea Hodos and Omar El

We’re back for another one of my favorite style episodes where we dive DEEP into gratitude with two seriously amazing guests. 

This week was full of beautiful feelings that could only be described by one of our guests, Omar El, as therapeutic.

Andrea Hodos is an artist, the creator of Moving Torah and an Associate Director at NewGround: a Muslim-Jewish Partnership for Change.

She goes deep to talk about connecting to yourself as well as others and shares how she helps others to do just that.

She spends much of her time connecting people with their roots.

Omar describes himself as complex, an idealistic dreamer who is hardy and multidimensional. He shares his vision for the world and what he’s currently creating for the world at HighAtlas.Shop.

You won’t want to miss what these two lovely people share with us on this episode of Complex Connection and Unrestrained Release…

Get in touch with Andrea on her website:

Hang out with Omar on Instagram:

Ready to dive in?

🎧 Listen now: www.tomearl.me/ao

​​Listen to "Complex Connection and Unrestrained Release With Andrea Hodos and Omar El" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Confident Compassion & Thoughtful Ambition with London Jones and Rayesa Gheewala

As the US heads into the Thanksgiving season, it’s a great reminder for all of us to stop for a minute and reflect on what we’re grateful for.

Because there’s always something, especially the more you dive in.

On this VERY special Deeper Gratitude episode, we’re talking with our amazing guests Rayesa Gheewala and London Jones about what we’re each thankful for now, in this moment, and what we can do with that.

Because gratitude is best followed up with intentional actions. Thoughtful ambition. And confident compassion.

We asked questions like:

• Where are you going deeper in your life? 

• What do you want people to go deeper on?

• What are you grateful for right now?

• What is your invitation to those who are listening to this episode?

Rayesa Gheewala is a coach for women, helping them to find life after divorce. She created The Divorced Muslimah Network - a sanctuary for sisters who are divorced, or in the process, providing safety and support and helping to restore self esteem and confidence while rebuilding lives.

Rayesa describes herself as authentic, clear, patient, compassionate, confident, and resilient. She described our conversation as epic. 

Connect with Rayesa by starting at: Rayesagheewala.com

London Jones is a leader in the Black Equity Collective, working to normalize a culture of trust, collaboration, mutual respect and shared accountability, committed to building a future where Black organizations, families and communities thrive. 

She describes herself as thoughtful, ambitious, sensitive, complex, curious, and playful. She told us this conversation took her on a journey.

Hangout with London on Instagram.

You’ll find yourself inspired to share in the appreciative spirit and energy created here.

Ready to jump on in?

🎧 LISTEN now.

Listen to "Confident Compassion & Thoughtful Ambition with London Jones and Rayesa Gheewala" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

7 Negotiation Strategies (That Build Relationships & Get You Your Yes)

Whenever I play the “what superpower would you pick” game - my answer is always: to speak every language in existence.

If I could choose a superpower it would be to speak every language in existence.

Imagine being able to effectively communicate with every single person on the planet.

This usually sets me up nicely for the joke, “well Tom, you can barely effectively communicate in English, why don’t you start there.”

Cue the laughter. 

Whether you are a marketer, activist, creative, educator or you’re just living your daily life - the ability to communicate with influence has a huge impact on our lives.

Negation is a particular form of communication that carries a lot of stress, and sometimes even baggage.

Usually you’re negotiating in stressful situations, and for many people it may even feel that you are in an unbalanced relationship within the negotiation.

While the ability to negotiate is such a crucial skill, most of us are never given any formal training in negotiation.

At the heart of negotiation is empathy, active listening and relationship building.

This is certainly contrary to the stereotype of what we think of when we think of negotiations.

Another misconception is that the tools of negotiation aren’t particularly complex or tricky.

Like all things they do require practice to hone your skill but the concepts can be grasped fairly quickly.

On this week's episode, we are going to explore 7 core negotiation strategies. 

This episode originally aired a few years ago. 

And so, I can share that I’ve received many emails from folks on how this episode really had a huge impact on their lives.

We’re going to explore ways to use negation beyond business as well as within your personal life and relationships.

I’d love to know what your biggest takeaway is! 

Enjoy! 

Listen to "7 Negotiation Strategies (That Build Relationships & Get You Your Yes)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Black Lives Matter Justice League With Dermot Givens

If you’re a long time listener you’ll know that I rarely share replay episodes but this was one episode I had to share as a replay. 

In 2017, I sat down with social justice activist and lawyer, Dermot Givens. We dug deep on current topics, his life journey, and shared a phenomenal dialogue about issues that are prevalent in society today.

Dermot has been an activist his whole life and is also a member of the Black Lives Matter Justice League. He is the first and only lawyer in CA to win a criminal case defending a Black Lives Matter activist.

Here are some of my favorite questions Dermot answered during his in-depth interview: 

1. Is it possible to have a fair trial? 

2. What is the Black Lives Matter Justice League?

3. What is a person's reaction, when they are serving a life sentence, and they first hear they have been given parole? (Dermot helps people with life sentences receive parole).

4.  What legal advice do you have for activists? 

5.  Do you have any legal advice for entrepreneurs who are getting started? 

6.  What is a plea bargain and what is its relationship to the prison industrial complex? 

Tune in to this very special interview below.

ALSO LISTEN ON ITUNES.

Black Lives Matter Justice League With Dermot Givens

If you’re a long time listener you’ll know that I rarely share replay episodes but this was one episode I had to share as a replay. 

In 2017, I sat down with social justice activist and lawyer, Dermot Givens. We dug deep on current topics, his life journey, and shared a phenomenal dialogue about issues that are prevalent in society today.

Dermot has been an activist his whole life and is also a member of the Black Lives Matter Justice League. He is the first and only lawyer in CA to win a criminal case defending a Black Lives Matter activist.

Here are some of my favorite questions Dermot answered during his in-depth interview: 

1. Is it possible to have a fair trial? 

2. What is the Black Lives Matter Justice League?

3. What is a person's reaction, when they are serving a life sentence, and they first hear they have been given parole? (Dermot helps people with life sentences receive parole).

4.  What legal advice do you have for activists? 

5.  Do you have any legal advice for entrepreneurs who are getting started? 

6.  What is a plea bargain and what is its relationship to the prison industrial complex? 

Tune in to this very special interview below.

Listen to "Black Lives Matter Justice League With Dermot Givens" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.