effectively

Marketing: Ethics, Biggest Mistakes, and Lessons Learned

Can marketing be ethical? 

What are the biggest mistakes I can make in my marketing? 

These are just two of the big questions I cover in this week’s Q&A episode. 

Q&A really allows us to leave the world of generality and get specific. Chances are if it’s a question you have, others are asking it too. 

We go to some deep and uncharted waters on this one.

If you are a thought leader, are in the nonprofit world, are an entrepreneur, side hustler, a leader or you want to learn how to communicate your ideas more effectively - this one is for you. 

Each of the questions we cover will build a strong foundation for you to move the dial on your passion, your business, what matters most to you, and your thought leadership. 

Do yourself this favor. 

Hit play. :)

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7 Negotiation Strategies (That Build Relationships & Get You Your Yes)

Whenever I play the “what superpower would you pick” game - my answer is always: to speak every language in existence.

If I could choose a superpower it would be to speak every language in existence.

Imagine being able to effectively communicate with every single person on the planet.

This usually sets me up nicely for the joke, “well Tom, you can barely effectively communicate in English, why don’t you start there.”

Cue the laughter. 

Whether you are a marketer, activist, creative, educator or you’re just living your daily life - the ability to communicate with influence has a huge impact on our lives.

Negation is a particular form of communication that carries a lot of stress, and sometimes even baggage.

Usually you’re negotiating in stressful situations, and for many people it may even feel that you are in an unbalanced relationship within the negotiation.

While the ability to negotiate is such a crucial skill, most of us are never given any formal training in negotiation.

At the heart of negotiation is empathy, active listening and relationship building.

This is certainly contrary to the stereotype of what we think of when we think of negotiations.

Another misconception is that the tools of negotiation aren’t particularly complex or tricky.

Like all things they do require practice to hone your skill but the concepts can be grasped fairly quickly.

On this week's episode, we are going to explore 7 core negotiation strategies. 

This episode originally aired a few years ago. 

And so, I can share that I’ve received many emails from folks on how this episode really had a huge impact on their lives.

We’re going to explore ways to use negation beyond business as well as within your personal life and relationships.

I’d love to know what your biggest takeaway is! 

Enjoy! 

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