Ecommerce Marketing Strategies with Veena Gandhi

Original Air Date: August 13, 2020

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and me again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that, we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website.

tomearl.me/vg

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

Go With the Fear & Grow With Dijana Llugolli

Original Air Date: October 14, 2020

It is vital to cultivate a healthy relationship with fear and failure. 

Yeah. 

I know.

Easier said than done. 

In order to live this truth, I have to recommit to it every single day. 

Because every single day fear makes itself known. 

I feel it as a tight knot in my stomach. 

Tension in my shoulders. 

I recognize it in my defensiveness. 

When I’m short with people. 

I see it clearly during the times where I would rather be right than happy. 

Where I fight for my limiting beliefs. 

Fear would have me clutch the painful familiar rather than embrace the liberating unknown. 

I have learned it isn’t possible to get rid of fear.

Or to vision board it away. 

Instead, I must accept it as part of my present experience. 

Without resistance. 

Without fighting it. 

Just observe it. 

And little by little, its grip releases. 

A huge factor in this journey is being conscious of the voices I let into my head. 

I want to be really intentional that I am ingesting words and energy that contribute to a growth mindset. 

That is why I am so intentional of the guests I share with you each week on T.H.E. Celebration. 

On that note, this week's guest, Dijana Llugolli, is a rock star when it comes to fear and growth. 

Diana Dijana Llugolli is a leading success and business coach in Scandinavia with a client base in 23 different countries. Her story as an online marketer, coach, and speaker started in March 2018, when she burned out, nearly divorced, and, on the verge of giving up, decided to make a pivotal change in her business. 

After that rock bottom, she became obsessed with working smarter rather than harder, and she is now the go-to expert for female entrepreneurs who are ready to make more impact, influence, and income. 

Her genius lies in her knowledge of automation, systems, and funnels – and now, she is on a mission to support a million women to be, do, and have whatever they desire. To live their version of a Freedom Lifestyle.

I had so many “aha!”s while recording this episode, and I’ve been really excited for its release! 

At the root of our goals, our intentions, and our visions is our mindset. 

This conversation with Dijana is going to serve you in such a big way. 

So take a deep breath. 

Exhale. 

And then hit play. 

Let’s do this. 

You can connect with her on Instagram.

tomearl.me/gwfg

Listen to "Go With the Fear & Grow With Dijana Llugolli" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

7 Negotiation Strategies (That Build Relationships & Get You Your Yes)

Whenever I play the “what superpower would you pick” game - my answer is always: to speak every language in existence.

If I could choose a superpower it would be to speak every language in existence.

Imagine being able to effectively communicate with every single person on the planet.

This usually sets me up nicely for the joke, “well Tom, you can barely effectively communicate in English, why don’t you start there.”

Cue the laughter. 

Whether you are a marketer, activist, creative, educator or you’re just living your daily life - the ability to communicate with influence has a huge impact on our lives.

Negation is a particular form of communication that carries a lot of stress, and sometimes even baggage.

Usually you’re negotiating in stressful situations, and for many people it may even feel that you are in an unbalanced relationship within the negotiation.

While the ability to negotiate is such a crucial skill, most of us are never given any formal training in negotiation.

At the heart of negotiation is empathy, active listening and relationship building.

This is certainly contrary to the stereotype of what we think of when we think of negotiations.

Another misconception is that the tools of negotiation aren’t particularly complex or tricky.

Like all things they do require practice to hone your skill but the concepts can be grasped fairly quickly.

On this week's episode, we are going to explore 7 core negotiation strategies. 

This episode originally aired a few years ago. 

And so, I can share that I’ve received many emails from folks on how this episode really had a huge impact on their lives.

We’re going to explore ways to use negation beyond business as well as within your personal life and relationships.

I’d love to know what your biggest takeaway is! 

Enjoy! 

Listen to "7 Negotiation Strategies (That Build Relationships & Get You Your Yes)" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Go With the Fear & Grow With Dijana Llugolli

It is vital to cultivate a healthy relationship with fear and failure. 

Yeah. 

I know.

Easier said than done. 

In order to live this truth, I have to recommit to it every single day. 

Because every single day fear makes itself known. 

I feel it as a tight knot in my stomach. 

Tension in my shoulders. 

I recognize it in my defensiveness. 

When I’m short with people. 

I see it clearly during the times where I would rather be right than happy. 

Where I fight for my limiting beliefs. 

Fear would have me clutch the painful familiar rather than embrace the liberating unknown. 

I have learned it isn’t possible to get rid of fear.

Or to vision board it away. 

Instead, I must accept it as part of my present experience. 

Without resistance. 

Without fighting it. 

Just observe it. 

And little by little, its grip releases. 

A huge factor in this journey is being conscious of the voices I let into my head. 

I want to be really intentional that I am ingesting words and energy that contribute to a growth mindset. 

That is why I am so intentional of the guests I share with you each week on T.H.E. Celebration. 

On that note, this week's guest, Dijana Llugolli, is a rock star when it comes to fear and growth. 

Diana Dijana Llugolli is a leading success and business coach in Scandinavia with a client base in 23 different countries. Her story as an online marketer, coach, and speaker started in March 2018, when she burned out, nearly divorced, and, on the verge of giving up, decided to make a pivotal change in her business. 

After that rock bottom, she became obsessed with working smarter rather than harder, and she is now the go-to expert for female entrepreneurs who are ready to make more impact, influence, and income. 

Her genius lies in her knowledge of automation, systems, and funnels – and now, she is on a mission to support a million women to be, do, and have whatever they desire. To live their version of a Freedom Lifestyle.

I had so many “aha!”s while recording this episode, and I’ve been really excited for its release! 

At the root of our goals, our intentions, and our visions is our mindset. 

This conversation with Dijana is going to serve you in such a big way. 

So take a deep breath. 

Exhale. 

And then hit play. 

Let’s do this. 

You can connect with Dijana  on Instagram @dijanallugolli

Listen to "Go With the Fear & Grow With Dijana Llugolli" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Ecommerce Marketing Strategies with Veena Gandhi

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and I again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website - http://digitalstreetau.com/.

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.