Conscious Sales With Nina Concepcion

Original Air Date: August 28, 2020

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entrepreneurs, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling don’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Not only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her Facebook 

tomear.me/nc

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

Ecommerce Marketing Strategies with Veena Gandhi

Original Air Date: August 13, 2020

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and me again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that, we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website.

tomearl.me/vg

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

Creativity Is: Life, Always Evolving & A Relationship With Amir Abdullah & Kelly Wilkerson

“Fall in love with yourself first and then let everyone watch.” 

There are so many ways to evolve in your artistic endeavors, but our guest, Kelly Wilkerson, suggests starting within yourself.

We talked with her and Amir Abdullah about the difference between art and life. 

Guess what they said… there isn’t one. 

Life is art and art is an offering to the world.

Amir reflected that creativity is a relationship with giving and receiving, a collaboration with others. He describes himself as aware, thoughtful, uncertain, amiable, an ambivert, and evolving. 

Kelly believes everything is creative, to evolve her art as she keeps showing up everyday as her full self. Because each of us, especially you, are worth showing up for. She also describes herself as: emotional, confident, spiritual, kind, empathetic and empowering. 

Ready to experience the full episode?

🎧 Watch or listen to it here -> www.tomearl.me/ak.

You can hang out with Kelly Wilkerson on Instagram.

Amir asks you to check out his website to get to know him.

Listen to "Creativity Is: Life, Always Evolving & A Relationship With Amir Abdullah & Kelly Wilkerson" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Marketing: Ethics, Biggest Mistakes, and Lessons Learned

Can marketing be ethical? 

What are the biggest mistakes I can make in my marketing? 

These are just two of the big questions I cover in this week’s Q&A episode. 

Q&A really allows us to leave the world of generality and get specific. Chances are if it’s a question you have, others are asking it too. 

We go to some deep and uncharted waters on this one.

If you are a thought leader, are in the nonprofit world, are an entrepreneur, side hustler, a leader or you want to learn how to communicate your ideas more effectively - this one is for you. 

Each of the questions we cover will build a strong foundation for you to move the dial on your passion, your business, what matters most to you, and your thought leadership. 

Do yourself this favor. 

Hit play. :)

Listen to "Marketing: Ethics, Biggest Mistakes, and Lessons Learned" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Segways, Birthdays, and Becoming Comfortable With Yourself With Alex and Ash Sullivan

In 1982, in a speech to Harvard University, Audrey Lorde famously said, “. . .If I didn't define myself for myself, I would be crunched into other people's fantasies for me and eaten alive.”

Quotes are inspiring.

And, seeing them put into action is empowering. 

That is why this week’s guests, Alex and Ash Sullivan, are two of my favorite people. 

Despite the pressure of a white supremacist capitalist patriarchy, 

They define themselves for themselves every single day. 

As they will share in the episode - that doesn’t mean it is easy. 

I mean - how does one go about living their bold self without being eaten alive? 

Let this interview be a roadmap that can guide you to your own internal answer to that question. 

Oh - and did I mention that this episode is being released on their birthday?  

*Cue the confetti*

For real though - Ash and Alex are the best. 

Alex Sullivan is the Co-Founder of Artists Call to Action.  They are also a dope poet, facilitator, activist, educator and freelance diversity consultant in academia. 

As a mixed agender human being, Alex’s work is often reflective of how the self is presented in the digital world and how current socio-political events can distort that presentation. 

Their creative and academic work is focused on the black queer experience and every aspect of it, frequently tying in themes of womanism, examination of power structures in the United States, and the experience of the Afro-Caribbean diaspora as the communities have spread out all over the world. 

Ashley Sullivan is a counselor-in-training and poet who is currently being considered for licensure, actively publishing, and putting energy into other creative endeavors such as starting their own business. 

Ash is balancing pursuing a career in poetry while also pursuing work in mental health and public health. Currently, they have been published in five or more running publications as well as fulfilling activism work centered around gender, creativity, and community. 

They are a current candidate for their Master’s of Science in Clinical Mental Health Counseling from Long Island University. 

On this week’s episode we go all in on: 

creativity, 

activism,

learning to trust yourself, 

finding your own voice,

the unique relationship Ash and Alex have with each other, 

getting comfortable with your own silence,

getting to know yourself better, and,

Well...you’re gonna need to push play to find that out! 

We could all invite a little more grace, community and courage into our lives. 

And Ash and Alex deliver all of that and more in abundance on this week’s episode. 

Let’s do this. 

Hit play.

And join us. 

Check out their past interviews here

And here

Check out Ash’s LinkedIn here

Check out Ash’s Instagram here

Find out more about the Artist’s Call to Action here

Check out ACTA on Facebook and Instagram

Listen to "Segways, Birthdays, and Becoming Comfortable With Yourself With Alex and Ash Sullivan" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Conscious Sales With Nina Concepcion

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entepresunrus, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling doesn’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Now only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her facebook 

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Conscious Sales With Nina Concepcion

Sales. Salesperson. Closer. 

Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean. 

First off, we usually think of a man. 

Probably a white guy. 

Headset on, maybe. 

Yelling, probably.

Definitely intense, right? 

Maybe you envision the Wolf of Wall Street, or buying a car? 

Here’s the thing.  

If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales. 

Even if you’re a nonprofit, you’re selling something. 

Even if you’re an activist, you’re selling something. 

For my entepresunrus, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now. 

No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught. 

Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation. 

But before we go there. Let me introduce to you this week’s guest: Nina Concepcion. 

Nina is here to turn all of your assumptions upside down. 

Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world. 

Now I bet that sounds more in alignment with your values, right? 

Sales and selling doesn’t have to be ugly. 

When done right, it provides growth, opportunity, and a step forward. 

I invite you to take a few minutes of your week and hear what Nina has to say. 

Now only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur. 

In addition, you’ll get to hear Nina talk about:

-How your values drive your life

-How to get your coaching business off the ground

-The power of social media

-What to do on a sales call

-What’s stopping you from moving forward

-How to overcome self-sabotage and step into your inner power 

I’m telling you: this interview is essential! 

Hit play and let me know what your number one takeaway was. 

Be sure to hit Nina up and show her some love → through her facebook 

Listen to "Conscious Sales With Nina Concepcion" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Ecommerce Marketing Strategies with Veena Gandhi

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and I again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website - http://digitalstreetau.com/.

Listen to "Ecommerce Marketing Strategies with Veena Gandhi" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Building a Digital Community with Matt Sedillo

A few weeks ago, I was interviewed by Matt Sedillo about how to launch and/or grow your business online. Especially with everything in the world happening right now, more and more people are looking for ways to generate income through their art, side hustle, or business.

In addition to sharing some really actionable advice, Matt also asked me some great questions on my origin story and how I came to launch my Facebook ads agency.  

Whether you’re looking for tools to level up your marketing skills or are curious to learn more about my story, I know you’ll get a lot out of this episode!

Listen to "Building a Digital Community with Matt Sedillo" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Mastering Logistics & Time Management

On this week’s episode, we talk about the importance of logistics and time management. As artists and entrepreneurs, we need to strengthen this skill set so that we can get our gifts out into the world smoothly and seamlessly.

We’ll be discussing how you can set yourself up for success with tips on developing a growth mindset and how having a handle on the logistics required for business and daily life will help to reduce stress and anxiety.

When we’re better organized we can work from a position of strength rather than from a reactive place. 

I hope you enjoy this week’s episode! 

For the time management course I mention in this episode, please click here.

Listen to "Mastering Logistics & Time Management" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.