team

Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

The Tragedy & Triumphs of Transformations With Wally B

Original Air Date: August 28, 2020

On this day, Jan 20th, we celebrate the life and achievements of Dr. King, and today on the podcast, I talk to Wally B., an ordained minister, spoken word artist, and the Founder and Executive Director of the Heard Em Say Youth Arts Collective. 

In this episode, Wally shares his reflections on MLK and the influence Dr. King had on his life.  We dig deep into Wally's journey of transitioning from being a full-time artist to founding his nonprofit back in May 2007 to cultivating Heard Em Say. We also talk about what ultimately led to his decision to transition out of the role of Executive Director and creating a succession plan so that he could continue to grow and serve the community.

You'll hear all about his conversations with God and with his leadership team, and how he redefined what it means to be an artist and a leader. You won't want to miss this episode. 

Heard ‘Em Say was created in May 2007 to identify, cultivate and empower youth in activism and advocacy through artistic education and expression.  The organization serves over 300 young people a year, providing a healthy social outlet for teens to express themselves through spoken word and performance.  His team has competed for years at Brave New Voices International Youth Poetry Slam Festival.

Support Heard Em Say and you can follow Wally on Facebook.

Check out past Wally B interviews here and here.

tomearl.me/wb

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Jo Mckee podcast .png

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Tragedy & Triumphs of Transformations with Wally B

On this day, Jan 20th, we celebrate the life and achievements of Dr. King and today on the podcast, I talk to Wally B., an ordained minister, spoken word artist, and the Founder and Executive Director of the Heard Em Say Youth Arts Collective. 

In this episode, Wally shares his reflections on MLK and the influence Dr. King had on his life.  We dig deep into Wally's journey of transitioning from being a full-time artist, to founding his nonprofit back in May 2007 to cultivating Heard Em Say. We also talk about what ultimately led to his decision to transition out of the role of Executive Director and creating a succession plan so that he could continue to grow and serve the community.

You'll hear all about his conversations with God and with his leadership team, and how he redefined what it means to be an artist and a leader. You won't want to miss this episode. 

Heard ‘Em Say was created in May 2007 to identify, cultivate and empower youth in activism and advocacy through artistic education and expression.  The organization serves over 300 young people a year, providing a healthy social outlet for teens to express themselves through spoken word and performance.  His team has competed for years at Brave New Voices International Youth Poetry Slam Festival.

Check out the show notes at www.tomearl.com/wally.  

You can support by visiting their website or Facebook.  

You can listen to past episodes here and here.

Wally B podcast.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.