“What? I’m stuck!” (Here’s what I do)

It’s almost that time of year again.

Yup, you guessed it.

When folks are going to get their cars stuck in the snow. 😂

Now the worst thing you can do when you get stuck is to just floor it…

…and hope that someone how spinning your wheels will free you.

But what happens is you just make yourself more stuck.

Hence the phrase, “spinning my wheels.”

The same applies when we get stuck in business or in our emotions.

When we just push harder or try to go faster…

…we just jam ourselves up more.

So this week I want to share with you 3 stories of times this year when something I was doing just wasn’t working.

And exactly what I did to get unstuck.

Sound fun?

It is.

Hit play and let’s do this.

P.S.

If you’re looking for the ultimate guide to getting unstuck in your business…

…then come

If you’re really feeling adventurous and are ready to get unstuck…

…then I invite you to join our Direct Connect Immersion Program that I have just launched.

It is the first time ever that I’m sharing my marketing playbook & the propriety storytelling & relationship-building ads system that I’ve created.

And if you’re short on cash flow but filled to the brim with ambition then I have good news:

We have “pay-what-you-can” scholarships available to anyone who needs it.

So if you’re up for learning how to run ads like a storyteller fueled by empathy & courage then check out the details here:
https://tomearl.me/dcminvite

Listen to "“What? I’m stuck!” (Here’s what I do)" on Spreaker.

Copywriting, Mindfulness, and Courage With Jo Mckee

Original Air Date: October 12, 2020

Communication is a top-shelf skill that every entrepreneur must master. 

If you have an important mission, movement, product, or business, the ability to connect with your audience is vital. 

Verbal and nonverbal communication is absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, and the ability to move people with your words, is so crucial.  

Are you with me? 

Because if so, we’re in luck. 

This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.

This episode is about more than just the written word. 

We also go all in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this and more. 

I’m telling you, this episode is packed with holistic insights and action steps you can take right now. 

tomearl.me/jm

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

Ethical Propaganda With Curt Maly

Original Air Date: August 22, 2020

Picture this: 35 of the world’s leading digital marketers step into a room together. 

Each person in that room had successfully run a million dollar launch and is a legend in the marketing, social media, and media buying arena. 

A challenge is presented to this motley crew of marketers: 

Over the next 48 hours, each person is tasked with coming up with a new mind-blowing marketing strategy.

At the end of the 48 hours, everyone will vote on the best strategy. 

The time starts now. Go. 

This is a true story.  

Today’s guest, Curt Maly, was one of the 35 people in that room. 

And at the end of the weekend, he was the one who walked away with the championship belt. 

The marketing system he developed that weekend has since been honed, tested and perfected, and has become Curt’s legendary BELT Method. 

I hope I’ve set the stage for the epicness that is this interview. 

Yes, Curt dropped some serious high level gems on all things marketing, sales, social media, and getting your message across in a crowded digital space – but we also went deep on the importance of mindset, how to overcome adversity, and how to pick yourself up when your entire world crumbles. 

We didn’t just talk about vague ways to artificially fire yourself up. Nah. Curt got tactical and offered practical ways to elevate yourself to peak performance – and how to actually enjoy the process.

At the heart of our time together, though, was something specific: ethical propaganda.

For all of us out here trying to make a difference in the world, whether it's as an activist, coach, nonprofit, or thought leader: you’ve got to hear Curt go all in on the tenets and tactics of ethical propaganda. 

It will be a game changer for you, your organization, your business, and/or your movement. 

I’m serious. This will change your entire outlook, strategy, and therefore your results as well. 

Hit play on this one and then send me your favorite part. 

If you’d like to learn more about Curt and his Belt method program, head to thebelt.live/celebration 

tomearl.me/cma

Listen to "Ethical Propaganda With Curt Maly" on Spreaker.

Reflections On ‘Caste: The Origins of Our Discontents’ With Stacey Cosden and Lloyd Wilkey

There is a widely shared photo from the era of the Nazi 3rd Reich.  In it you see everyone ‘heiling’ and saluting to the Führer except for one lone figure. 

Often there is a red circle drawn around this person.  Pointing out the only person standing against the tide of genocide and authoritarianism. 

In Caste: The Origins of Our Discontents, Isabel Wilkerson opens her book by asking: 

“We might feel certain that, were we Aryan citizens under the Third Reich, we surely would have seen through it, would have risen above it like him, been that person resisting authoritarianism and brutality in the face of mass hysteria...But unless people are willing to transcend their fears, endure discomfort and derision, suffer the scorn of loved ones and neighbors and co-workers and friends, fall into disfavor of perhaps everyone they know, face exclusion and even banishment, it would be numerically impossible, humanly impossible, for everyone to be that man. What would it take to be him in any era? What would it take to be him now?”

As Isabel Wilkerson points out, while we all may assert we would be that person, the reality is that “it would be numerically impossible, humanly impossible, for everyone to be that man.” 

Isabel Wilkerson’s Book ‘Caste: The Origins of Our Discontents’ provides an opportunity to strive to “be that man.” 

If there is one book you plan to read this year, it is my wish that this be amongst your top considerations. 

On this week’s episode, I am joined by past guest’s Stacey Cosden and Lloyd Wilkey to discuss and reflect upon Isabel Wilkerson’s Caste.   

Together we share with you some of the passages, insights, ahas, and emotions that deeply impacted us. 

There is no way we can do the book justice in just 1 hour. 

Which is why, once again, I highly encourage you to please buy and read Isabel Wilkerson’s Book “Caste.”

You can do so here.

More About Our Guests:

Stacey Cosden is a Marketing Coach with Tom at T.H.E. Celebration. While she is currently in marketing, she’s spent over 20 years working with the public school system. Through her various roles in the system, Stacey has been an advocate for her community, students and their families, and an activist for reform. Stacey’s true passion is building healthy community that supports marginalized voices. 

You can follow Stacey on Instagram here. 

Lloyd Wilkey is the founder of the Mindful Policing Project, He is a recognized expert on community/police relations. He facilitates law enforcement training, community dialogues, and engages in activism to advance his concept of Mindful Policing. He advocates for policies and procedures which will result in transparency, accountability, and restorative justice.

You can follow Lloyd here.

Listen to "Reflections On ‘Caste: The Origins of Our Discontents’ With Stacey Cosden and Lloyd Wilkey" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Art & Science of Storytelling

You know that feeling at the end of a Netflix episode where you MUST find out what happens next? It makes you skip the end credits to get straight to the next episode and if there isn’t one… 

….you immediately google release dates of the next season because you just. can’t. wait. 

Why does that happen? 

The answer might surprise you…

There’s actually a neurobiological reaction that takes place within us called the ‘cliffhanger effect.”

So what does this mean for our work?

There’s an art to telling a great story. And at the same time, there is a science to what happens within our nervous system when we experience a great story. 

So every great storyteller must master both the art and science of storytelling. 

Whether you’re planning a presentation at work, raising money for your nonprofit, creating a movement for an important cause, or trying to connect with your customers…

...it all comes down to good storytelling. 

In this week’s episode, I share with you 3 ways you can improve your storytelling skills. 

And how the 3 neurobiological reactions these storytelling tactics will create within your audience members. 

Tune in to learn the biggest secrets of good storytelling you don’t know yet...

Let’s do it. 

Listen to "The Art & Science of Storytelling" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Copywriting, Mindfulness, and Courage With Jo Mckee

Communication is one of the top skills every entrepreneur must master. 

If you have an important mission, movement, product or business—the ability to connect with your audience is vital. 

Verbal and nonverbal communication are absolutely essential. 

But what is often overlooked is copywriting.  

Copywriting, the ability to move people with your written words, is so crucial.  

Are you with me? 

Because we’re in luck. 

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy. 

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity. 

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word. 

We also go all-in on the importance of mindset, courage, and emotional intelligence. 

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level. 

Jo offers advice on all of this, and more. 

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now. 

You can connect with Jo on:

McKee Creative.

Copywriting for Profit.

Your Ads on Demand.

Listen to "Copywriting, Mindfulness, and Courage With Jo Mckee" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Ethical Propaganda With Curt Maly

Picture this: 35 of the world’s leading digital marketers step into a room together. 

Each person in that room had successfully run a million dollar launch, and is a legend in the marketing, social media, and media buying arena.

A challenge is presented to this motley crew of marketers: Over the next 48 hours, each person is tasked with coming up with a new mind-blowing marketing strategy.

At the end of the 48 hours, everyone will vote on the best strategy. 

The time starts now. Go. 

This is a true story.  

Today’s guest, Curt Maly, was one of the 35 people in that room. 

And at the end of the weekend, he was the one who walked away with the championship belt. 

The marketing system he developed that weekend has since been honed, tested and perfected, and has become Curt’s legendary BELT Method. 

I hope I’ve set the stage for the epicness that is this interview. 

Yes, Curt dropped some serious high level gems on all things marketing, sales, social media, and getting your message across in a crowded digital space – but we also went deep on the importance of mindset, how to overcome adversity, and how to pick yourself up when your entire world crumbles. 

We didn’t just talk about vague ways to artificially fire yourself up. Nah. Curt got tactical and offered practical ways to elevate yourself to peak performance – and how to actually enjoy the process.

At the heart of our time together, though, was something specific: ethical propaganda.

For all of us out here trying to make a difference in the world, whether it's as an activist, coach, nonprofit, or thought leader: you’ve got to hear Curt go all in on the tenets and tactics of ethical propaganda. 

It will be a game changer for you, your organization, your business, and/or your movement. 

I’m serious. This will change your entire outlook, strategy, and therefore your results as well. 

Hit play on this one and then send me your favorite part. 

If you’d like to learn more about Curt and his Belt method program, head to thebelt.live/celebration. 

Listen to "Ethical Propaganda With Curt Maly" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Your Perfect Day

Peace to you all. I hope you are all doing well and staying healthy in heart, mind and body. Here we are again for another week of our “Manifesting Your Adventure” series. 

Before you go on, for you to get the most value out of this episode, check out the previous 4 weeks’ episodes. We began the series on March 9th and I hope you’ll get a lot of peace from journeying with us through each of the first 4 parts of the journey.

This week in your adventure, we talk about your perfect day.  There has been much research, data and so many success stories of the growth that happens when you get clear about what you want to create. When you can envision this perfect day, you start to bring it to life.

You bring your adventure to life through your reticular activating system, your RAS, or through the joy that you get from envisioning that becomes the fuel that allows you to move towards that perfect day.

We want to make sure that what you are creating in your adventure aren’t goals or desires based upon what may have been instilled in you by others or things you envisioned a long time ago and may not be reflective of what you want to create now.  We are going to get specific in creating your adventure by starting with creating one perfect day.

This is a very fun workshop; one of my favorites and I go through this exercise with all of my 1-on-1 clients. I hope you’ll enjoy it as much as I do. 

Fam, make sure to go back to the last 4 episodes before you go through this one. If you’d like to go through the rest of the 7-day program, I’m giving you the gift of 30 days free of T.H.E. Celebration Academy membership. As a member, you receive access to all of our classes and are able to participate in the monthly live workshop that is exclusively for members.

 Visit tomearl.com/manifest to start your 30 free days. 

Listen to "Your Perfect Day" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Mental Health, Passion and Self-Care With Mikah Miller

Known as “that funny therapist”, our guest this week, Mikah Miller is an experienced licensed professional counselor that has developed a creative approach to therapy. She has provided treatment to those struggling with depression, anxiety, behavior modification transition, and PTSD. Mikah has been able to inject humor into her sessions to help strengthen communication and her client’s commitment to change. 

Mikah shares her journey with us, discussing entrepreneurship and how to adjust your mindset about failure. She talks about her experience within the school system, the improvements that could be made including the access to therapy. She also highlighted the importance of self-care and it’s role in aiding in the treatment of anxiety. 

To add more humor and positivity to your life, visit her Website and Follow Mikah on Instagram. 

Listen to "Mental Health, Passion and Self-Care With Mikah Miller" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.