Communication is one of the top skills every entrepreneur must master.
If you have an important mission, movement, product or business—the ability to connect with your audience is vital.
Verbal and nonverbal communication are absolutely essential.
But what is often overlooked is copywriting.
Copywriting, the ability to move people with your written words, is so crucial.
Are you with me?
Because we’re in luck.
This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy.
Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.
Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity.
Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.
This episode is about more than just the written word.
We also go all-in on the importance of mindset, courage, and emotional intelligence.
I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level.
Jo offers advice on all of this, and more.
I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now.
You can connect with Jo on:
