key

The Psychology of Belonging In Marketing

The need to belong. 

To not just guess the words, 

But to join in the song. 

All along,

It’s what we’re searching for. 

Whether we pour our feelings in openness, 

Or keep them locked inside our secret box of silliness. 

Trombones and violens. 

Percussion of every persuasion. 

Couldn’t save a parade of boring. 

Pouring into a thirsty cup, 

will fill you up

Richer than hoarding gold

Ever could. 

Dragons should soar the sky, 

Not die for shiny metal. 

Settle? 

Never. 

Searching outside for the missing piece is an unrequited endeavor. 

It will leave you…

And then you’ll be wanting more. 

And more.

Your paper cup has a hole in it 

But what’s a flat tire

When you’re consuming fire. 

Scorched earth 

Isn’t the result of burning passion. 

It’s the consequence of individualistic sadness. 

Majestic, 

Prophetic, 

Angelic, 

Sound so bold, 

But quickly become dogmatic 

When all I see is me. 

We need to belong to something. 

Have you taken the time to write down your greatest and most important values? 

Have you traced them like a line and uncovered who buried them within you?

Uncover a great meaning, 

And you’ll have found the key. 

Belonging, 

It is one of the deepest, 

And most important, 

Of all the human needs.

P.S. 

I hope you enjoy this week’s episode. :) 

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Finding Purpose Makes You Unstoppable With Jaye Washington

“Finding your purpose will make you unstoppable.” 

When Jaye Washington invoked this mantra I knew it had to be the title of this week’s episode. 

Having a north star amidst the storms of life can make all the difference. 

With all the clutter of social media, the year 2020 has been, and the ups and downs of just living, discovering what our inner-compass is can be easier said than done. 

That is why I am so grateful Jaye has joined us as this week’s guest. 

Jaye is an expert at creating a transparent and uncut safe space for all things adulting.  

Whether it is through her podcast (The School of Life), her online academy (The School of Life Academy), or as the CEO and Chief Communications Consultant at The Savvy

Solution - Jaye expertly delivers the kind of advice you write on sticky notes and stick to your mirror. 

At the heart of this episode is Jaye’s insights on we can translate pain into purpose. 

Jaye also speaks on the importance of giving yourself grace, embracing who you are as an individual, and role models we can look to for inspiration. 

Touching upon her experience as a CEO, Jaye also shared some valuable advice on running a business, managing a team, marketing your key message, and connecting with your audience. 

She shared with us her 4 Step Strategy Formula for Creating Your Business Strategy. 

And this is just the tip of the iceberg. 

I’m telling you - this episode with Jaye is fire. 

Do yourself a favor. 

Get ready. 

Then hit play. 

Here we go. 

You can know more about Jaye at Thesavvysolutionllc.com  and on instagram at @missjaye 

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