Purpose Driven Sales & Marketing With Cody May

Original Air Date: April 12, 2021

There are people who are just pure geniuses at marketing. 

And then there are people who are genuinely amazing human beings. 

I’m going, to be honest - it is rare to see these qualities overlap. 

My guest this week, Cody May, is one of those truly special people who is both a genius at marketing and a kind and gracious person. 

Having been in this industry for a while, I can tell you, it is refreshing. 

On top of that, you’re going to get the chance to learn some seriously valuable marketing, sales, and entrepreneurial insights. 

Cody is the co-founder of Create Your Purpose, a motivational and uplifting brand to help people find their purpose and experience fulfillment throughout life. 

He is also the COO of the full-service digital marketing agency StudioPTBO. 

In this interview, we cover everything from marketing psychology, what’s working in Facebook Ads Land, how to book calls and the blueprint for a successful sales call. 

Like me, Cody believes in relationship centered marketing. 

His commitment to living a purposeful life shines through in the advice he offers to all of us on this episode. 

Trust me, this is a must listen. 

Do yourself this favor. 

And hit play. 

You rock. 

You can learn more about Cody here.

tomearl.me/cm

Listen to "Purpose Driven Sales & Marketing With Cody May" on Spreaker.

Writing Emails That Convert with Samar Owais

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

• Entrepreneurial mindset

• How to overcome challenges and adversity, especially when trying to pivot from one job to the next

• Owning your identity especially in the face of bias and/or discrimination

• Activating your innate power

• Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 
https://samarowais.com/

Listen to "Writing Emails That Convert with Samar Owais" on Spreaker.

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Working With Intention With Melissa Denizard

On this week's episode, I talk to Melissa Denizard, a native of Haiti, who is a 20-year-old activist, documentarian, and senior at Babson College.    She shares the challenges of being an activist and an organizer and we talk about vulnerability and feeling comfort in discomfort as well as the loneliness epidemic that is facing so many young people.

As an activist, Melissa uses her many talents, including public speaking, film, and the written word, to bring attention to the intersections of race, gender, and social class in the United States’ political framework. 

Melissa runs a blog that focuses on the intersection of race, gender, and social class in pop culture and politics. In 2018, her YouTube video, Unbraid with Me: Is Hair Political? was featured on Brut Media and Refinery29. Later that year, her blog post, "Don't Tell Me to Smile: A Commentary on Harassment in the Service Industry" was adapted into a TEDx talk for TEDxTarrytown.

As an alumna of the Young People For Fellowship, Melissa had the opportunity to expand upon her technological social venture Voice, which is an online platform for contemporary activists that aims to make digital organizing more accessible and efficient.. Partnered with Babson College, Melissa is also currently creating an initiative that will aim to help Flint, MI's entrepreneurs cultivate entrepreneurial skills to build wealth that will accumulate to help the city eventually emerge out of both the Flint Water Crisis and decades of poverty.

You won't want to miss her honest self-reflection on growth and self-care and her insights on the ways we can use pop culture to analyze race, gender and cultural clashes.

Listen to "Working With Intention with Melissa Denizard" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.