Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus

Original Air Date: February 22, 2021

The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale.

Deep listening + building lasting relationships will always = a fantastic customer experience. This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.

As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses.

Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.

‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days. 

Sadly, it often leads to a low-quality customer experience.  

What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place. 

That is because many businesses are willing to trade speed in exchange for real human touchpoints. 

Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers. 

Deep listening and having actual conversations with your customers are what Crysta believes will give you an unfair advantage over your competitors. 

Over this past year, Crysta has also developed, designed, and launched an app that is able to add even greater value to her customers. 

Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in. 

This was a very special episode. 

Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary. 

I promise you will walk away transformed after listening to this episode. 

Do yourself the favor. 

Hit play. 

.P.S.

You can follow Crysta on Instagram or watch her on YouTube.

You can check out my past episode with Crysta here.

http://tomearl.me/ct

Listen to "Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus" on Spreaker.

Be Vulnerable & Make A Powerful Decision With T’keya Marquez and Shadé Adu

Be Vulnerable & Make A Powerful Decision. 

This was the resounding theme that arose from my roundtable conversation with T’keya Marquez and Shadé Adu. 

Oftentimes, when we think of ‘branding’ we associate it with the colors, and fonts, and aesthetics consistencies of a company. 

In reality, ‘branding’ is more complex. 

It is what people say about you when you’re not around. 

It is a movement. 

It is a feeling.

And to move people emotionally, you have to make the decision to stand for something. 

My guests this week - T’keya Marquez & Shadé Adu - both share their unique insights and perspective on all things branding, copywriting, and connecting with your people. 

T’keya Marquez has made a career out of human connection + storytelling. She is driven by creating heart-centered copy for passionate mental health and holistic wellness professionals. As a copywriter, her goal is to uncover what makes you and your brand unique. 

Shadé Adu is a digital brand strategist, international speaker and best selling author. Driven by the desire to support women entrepreneurs and facilitate the creation of generational wealth, Shadé is truly committed to offering a comprehensive range of services which is oriented towards achieving the 3 I’s; Income, Influence, and Impact. 

Shadé and T’keya both shared their inspiring and powerful origin stories and entrepreneurial journey. 

I took so many notes as I was listening to this week’s episode. 

You will walk away with tangible steps you can take towards honing in on your messaging, strengthening your brand, and standing for what truly matters to you. 

Most importantly, you will walk away with a resolution to make that important decision to step into the next chapter you are being called to begin.

You can follow Shadé on IG

You can follow T’keya on IG

Listen to "Be Vulnerable & Make A Powerful Decision With T’keya Marquez and Shadé Adu" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus

The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale. 

Deep listening + building lasting relationships will always = a fantastic customer experience. 

This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.  

As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses. 

Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.

‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days. 

Sadly, it often leads to a low-quality customer experience.  

What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place. 

That is because many businesses are willing to trade speed in exchange for real human touchpoints. 

Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers. 

Deep listening and having actual conversations with your customers is what Crysta believes will give you an unfair advantage over your competitors. 

Over this past year, Crysta has also developed, designed and launched an app that is able to add even greater value to her customers. 

Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in. 

This was a very special episode. 

Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary. 

I promise you will walk away transformed after listening to this episode. 

Do yourself the favor. 

Hit play. 

P.S.

You can follow Crysta on Instagram or watch her on YouTube

You can check out my past episode with Crysta here. 

Listen to "Do Things That Don’t Scale (It’s the Secret to Scaling) With Crysta Tyus" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.