Ecommerce Marketing Strategies with Veena Gandhi

A few months ago, my nephew and I came up with an epic idea for a T-shirt company. 

It began when I asked when he planned to come out and visit Adaora and I again.  

He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads. 

And boom. Just like that we had an e-commerce company. 

Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.  

E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.

Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. 

That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.

She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.

Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you. 

Rather than just giving general information you could google for yourself, Veena got down to the nitty gritty of how to build a successful e-commerce campaign. 

Veena shared her knowledge on:

• How to build audience personas for your Facebook ads.

• The importance of data, and how to analyze it. 

• How to set up your creative strategy for an ads campaign. 

• Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. 

• The importance of testing your ads and campaigns.

• How to use Instagram stories as a retargeting strategy.

For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets 

If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft. 

Alright. That’s enough from me.  

Let’s jump into this week’s episode.

If you have any questions or would like to reach out to Veena, you can do so through her website - http://digitalstreetau.com/.

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Having The Courage To Ask Bigger Questions With 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲

Imagine coming home from work only to find that your partner of 7 years has completely moved out of the home you shared together.  

No warning. No note. No discernible reason.  

Just the empty space where that person’s furniture, clothes, dishes, and presence once were. 

Ok. Now let’s jump back one year. 

Let’s say you were to study your ass off for years. You go through the rigorous and grueling process of medical rotations. You walk across the stage to receive your pharmacy doctorate – only to realize less than 1 year later that this profession isn’t for you. 

We all have an origin story. 

These are just two of the life events that this week’s guest, 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲, shared with us in this powerful episode. 

This interview is personal.  

It is vulnerable.

It is transparent. 

It is real.

𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 lives the truth that he shares as a holistic life coach, business mentor, and speaker. The core premise of his work is to empower and teach each person he encounters to take control of their mind, body, and life by investing in themselves.

I promise you: you will not regret jumping into this episode. It’ll be a cool pool on a hot summer’s day. 

We got real as we talked about mental health, social justice, neuro-linguistic programming, self-awareness, how to transition from loss, and how to move forward when your world falls out from underneath you. 

Bryan and I also went deep on men and mental health. We talked about how toxic masculinity and patriarchy keep men in an unhealthy box, and how we can break free from that box.

Most importantly, Bryan made sure that he didn’t just speak in the theoretical or philosophical. He shared tools, steps, exercises, and processes you can use to address the issues that were raised in this interview. 

I’m telling you, we went in on this episode. 

Here’s my suggestion: hit play and brace yourself. 

You can learn more about 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲 through his website www.bryanmcelderry.com/; or you can follow him on IG www.instagram.com/drmcelderry/.

Listen to "Having The Courage To Ask Bigger Questions With 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲" on Spreaker.

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Writing Emails That Convert with Samar Owais

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

• Entrepreneurial mindset

• How to overcome challenges and adversity, especially when trying to pivot from one job to the next

• Owning your identity especially in the face of bias and/or discrimination

• Activating your innate power

• Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 
https://samarowais.com/

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Gifts for My Child Episode 7

Featuring: Shelby Birch, Moses Weir, Walter Wally B. Jennings, and Jessica Estevez

Wow! Can you believe it?! This is the final episode of the ‘Gifts for My Child’ series. For those of you just tuning in – I highly recommend you start with episode 1 of this series. 

I am so grateful to all of my friends who shared their time, their love, and their wisdom with Jayanma by participating in this project. 

There are so many intentions and aspirations that went into this project. One of the main ones being that I want Jayanma to know that there is a community of people ready to listen and be there for her. 

As a new dad, these interviews have been such a resource! 

I am so excited for Jayanma to listen to this as she gets older. I envision her checking them out 32 years later, and reflecting on her dad creating them while he was 32 and preparing for her arrival. 

Wow. What a fun thought. 

Speaking of – I’d love to hear your thoughts on this project. And, as always, if you have any advice or reflections on any questions I asked my guests, please send them in!

Thank you so much for listening to this series! 

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Gifts for My Child Episode 6

Featuring: Alex Sullivan, Dermot Givens, Irmina and Ace Vedo

Episode 6 of ‘Gifts for My Child’ has arrived. This will be the second to last episode. If you haven’t yet, be sure to start with episodes 1 & 2 so you can learn the context behind this series. 

There have been moments where I am holding Jayanma and listening to these interviews and I just get tears in my eyes. The advice, words of wisdom, and love that people shared just brings me such joy. 

As you’re listening to this week’s episodes, be sure to let me know if you have any additional reflections you’d like to share!

Enjoy. 

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Gifts for My Child Episode 5

Featuring: Sadiya Sassine, Cet Mohamed-Moore, Shaan Dasani, and Travis Ray

Here it is! Episode 5 of the ‘Gifts for My Child’ series. In case you’re just jumping in, be sure to listen to episodes 1 & 2 of this series to get the backstory. And, of course, you can always check out episodes 3-4 too. 

Honestly, these interviews really gave me an opportunity to connect with people I care about and have some real conversations with them.

Of course, if there is a question I asked a guest that you have an insightful reflection on, please be sure to share it with me!  

Enjoy this week’s episode!

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Gifts for My Child Episode 4

Featuring: Kikanza Nuri-Robins, Sam(ira) Obeid, Timothy Mays, Aretha Scruggs

This week’s episode brings you ‘Gifts for My Child’, episode 4. If you haven’t already, be sure to check out the first three episodes so you can get the back story on this series. 

I have been listening to these episodes myself as I play with Jayanma. It warms my heart to have a community of such amazing people here for her. 

As an adult, I have found that a lot of the advice that has been offered has been helpful even for me. 

As you’re listening, I’d love to know what resonates with you the most! Be sure to let me know. 

Listen to "Gifts for My Child Episode 4" on Spreaker.

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Gifts for My Child Episode 3

Featuring: Jasmine Star, Mitch del Monico, Intisar Seraaj, Vivi Devereaux

I am grateful that I get to share with you the third installment of my Gifts for My Child series. As I’ve mentioned, if you haven’t listened to episode 1 already, I highly recommend you start there. 

It was really a beautiful process meeting with those I care about and asking them to offer advice to my yet to be born child. I learned new things about each person I interviewed, and really had important conversations with them. 

As I was editing these episodes, what really stood out to me was the power of offering advice to someone we have yet to meet.

Whether you’re looking for some inspiration, a spark of hope, or a thought-provoking listen, then be sure to join us on this week’s episode. 

Listen to "Gifts for My Child Episode 3" on Spreaker.

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Gifts for My Child Ft. Adaora

This project has been a long time in the making. As our daughter’s due date was approaching, I decided that I wanted to host a series of interviews where I asked people to share their advice with my yet to be born child. 

That quest led me to interview almost 20 people. The conversations I had were absolutely beautiful and have brought tears to my eyes many times. 

Over the next several weeks, I will be sharing with you those interviews. Even if you don’t have a child, I know you will be moved by the conversations I had and you may even find some great advice you can apply to your life. 

I am launching this series, entitled “Gifts for My Child”, with a conversation I had with Adaora less than 24 hours before our child was due to arrive. 

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Black Lives Matter is More Than a Hashtag With Amoja MoMan Sumler

This week’s episode brings you a powerful conversation with Amoja MoMan Sumler. If you’ve been a part of THE Celebration for a while, you’ll recognize MoMan from past episodes. 

For the new folks: MoMan is a nationally celebrated poet, essayist, and one of the preeminent emerging voices of leftist intersectional social advocacy.

This interview takes a dive deep into how we can have action back up our proclamation that Black Lives Matter. 

Plus we talk about: 

Virtue Signaling vs. Actually Taking Action

Aspiring Allyship vs. Performative Allyship 

How to align our actions with our values for change 

The case for defunding the police 

How the NFL, Amazon, and other corporations can actually prove that they support Black Lives Matter 

I’m telling you – that’s just the tip of the iceberg. This interview with MoMan goes in hard. 

MoMan is also one of the most brilliant poets I know, and he made sure to share three powerful poems with us. 

On top of all that: my daughter Jayanma makes a cameo appearance!

Let’s do it. 

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